The countdown is on: From 27 to 30 January 2019, the leading global trade fair for sweets and snacks will once again be bringing the supply and demand together at a worldwide level.
Around 1,660 exhibitors from 76 countries will present the whole world of sweets and snacks to the international trade audience on 120,000 square metres of exhibition space. As such the exhibition space has increased once again by a further 8,500 square metres, because in addition to the previous seven halls, ISM is also being staged in Hall 3.1. At 86 percent, the anticipated share of foreign exhibitors remains to be very high and demonstrates the international alignment of the sweets and snacks industry. ProSweets Cologne – the international supplier fair for the sweets and snacks industry with around 330 exhibitors – will once again be staged parallel to ISM. Together both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide.
Traditionally, both market leaders as well as medium-sized and smaller companies participate at ISM. Germany is strongly represented again. The most famous participating companies and brand names include among others Brandt, Coppenrath Feingebäck, Genuport, Griesson – de Beukelaer, Halloren, Hans Riegelein, Kalfany, Katjes, Krüger, Kuchenmeister, Lambertz, Mederer/Trolli, Niederegger, Ragolds, Ritter, Rübezahl, Seeberger, The Lorenz Bahlsen Snack-World, Wawi and Zentis.
Once more numerous companies from abroad are taking part such as Baronie, Barry Callebaut, Guylian and Neuhaus from Belgium, Dan Cake and Toms Confectionery from Denmark, Cémoi from France, Ion from Greece, ICAM, Loacker and Sperlari (new) from Italy, Colombina from Colombia, Crown Confectionery (new) from Korea, Kras Food Industries (new) from Croatia, Barcel and Canel’s from Mexico, the returnee exhibitor Cloetta from the Netherlands, Manner from Austria; Millano and Wawel from Poland, United Confectionery from Russia, Camille Bloch, Kambly and Ricola from Switzerland, Orkla Confectionery & Snacks from Sweden, Fini Golosinas, Natra, Valor and Vidal Golosinas from Spain, the Elvan Group and Sölen Cikolata from Turkey, Thornton’s and Walkers Shortbread from Great Britain as well as ABK Confectionery and Roshen from the Ukraine.
Because they grant the many smaller and medium-sized companies access to buyers from all over the globe, the country pavilions are of great significance at ISM. At the coming ISM the following country pavilions are present Belgium (Brussels, Flanders, Wallonia), Brazil, the People’s Republic of China, Denmark, Finland, France, Greece, Hong Kong, Ireland, Italy (Italy, South Tyrol, Arezzo), Canada (new), Lithuania, the Netherlands, Austria, Poland, Sweden, Switzerland, Spain (Spain, Catalonia), the Czech Republic, Turkey, the Ukraine, the USA and the United Kingdom.
ISM will next year also once again be offering diversified product segments and will pick up on the industry’s current trends. Alongside the traditional product groups, such as sweets and snack items ranging from chocolate products and confectionery through to ice cream, the industry’s leading trade fair will also be presenting segments that focus on the themes snacking, to-go items, breakfast as well as coffee and gourmet products. These also include the New Snacks section in Hall 5.2. that was introduced five years ago. Here 45 exhibitors from 17 countries will be presenting among others fruit, vegetable and breakfast snacks, jerky and meat snacks, sandwich spreads as well as protein and energy bars.
In the Cologne Coffee Forum in Hall 5.2, coffee manufacturers and roasting companies will demonstrate how sweets, biscuits as well as coffee, tea or cocoa can be put together to form tasty combinations. Lectures, workshops and best practice seminars round of the programme in this section.
Furthermore, for the seventh time, ISM is offering established companies that are exhibiting at ISM for the first time the opportunity to present themselves to the international buyer’s market in the Newcomer Area. With a total of 13 companies the allocated space in Hall 11.1 is already fully booked.
The New Product Showcase in Hall 2.2. has established itself as an appealing attraction for all decision-makers. A high-quality special exhibition gives the visitors the targeted opportunity to learn about the new products of the sweets and snacks industry. In more than 130 display cases, the exhibitors of ISM will present products that have been developed after ISM 2018.
Trends and new products with added value – Trend Court@ISM
The Start-up Area located in the Trend Section of Hall 5.2. is the place for innovations. 17 companies will be presenting their products and concepts to the broad trade audience at ISM 2019. Furthermore, as usual Innova Market Insights will be presenting the industry’s trends in a new location in Hall 5.2. and will thus grant insights into the latest developments for sweets and snacks. In this connection Innova Market Insights will be organising trend presentations three times a day in the scope of the Expert Stage.
Sweet Kitchen@ISM – the new showroom of ISM – Interesting live shows on the theme sweets will be held for the first time in the new Sweet Kitchen@ISM section in Hall 3.1. Here visitors have the opportunity to experience the production process of different types of sweets in a relaxed atmosphere – from making bonbons through to the filling and decoration of macaroons.
Halal an ongoing trend – After the successful premiere at ISM 2017, the Halal Infopoint will once again in 2019 take place at a central location on the Central Boulevard. Here, globally operating dealers and manufacturers of sweets and snacks have the opportunity to present their products clearly in a central location because the significance of Halal continues to increase on the German and European retail food market.
Award-winning moments – The highlights of ISM include the presentation of the ISM Award for exceptional services within the sweets and snacks industry as well as the selection of the winners of the New Product Showcase on 27 January 2019.
Parallel to ISM, the visitors to ProSweets Cologne can inform themselves about the complete range of supplies for the sweets and snacks industry: from innovative ingredients, to pioneering packing solutions, through to optimised production technologies.
www.ism-cologne.com