The pandemic has noticeably altered the consumption habits of people worldwide with alcoholic beverages being a particular category where there has been significant change. According to the International Food Information Council (IFIC), 22% of consumers drank more alcohol while approximately the same number reduced their intake. Unsurprisingly, this evolution in imbibing preferences has affected the trends that will define the alcohol category in 2021.
Alcohol e-commerce platform, Drizly, anticipates that several trends will define the upcoming year: more craft seltzer, an increase in the popularity of Mexican sprirts, a proliferation of ready-to-drink (RTD) cocktails and the appearance of New Flavored Malt beverages like hard kombucha, Forbes reported. At the same time, the alcohol purveyor expects trends from 2020, such as at-home cocktail making to persist through 2021.
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