ASIA FRUIT LOGISTICA is proud to announce that Peru has been named as the Official Partner Country for the 2025 edition of the event.
This significant recognition highlights Peru’s growing role as one of the world’s leading fresh produce exporters.
The announcement was made during FRUIT LOGISTICA in Berlin.
The announcement ceremony took place at the iconic Funkturm (Radio Tower), where over 100 high-level industry professionals gathered for an evening of networking, business discussions, and a gala dinner.
David Ruetz, Senior Vice President and advisory board member of Messe Berlin, underscored Peru’s remarkable achievements in the fresh produce sector, which have cemented the country’s growing presence in the international market, particularly in China.
“The strength of Peru’s agricultural sector is a key driver of its growing influence in international markets,” said Ruetz. “The country is committed to expanding its footprint and fostering new international partnerships, especially in Asia.”
Peru’s agricultural sector continues to enjoy rapid growth, with large-scale initiatives such as the Chancay Port development set to deliver a major boost to trade efficiency. This project, a Sino-Peruvian collaboration, will radically reduce shipping times and costs, further enhancing Peru’s ability to meet the growing demand for fresh produce in Asia.
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Figure 1: From left to right: Gabriel Amaro, Deputy Manager of AGAP;Erick Garcia, Director Promperu Europe;David Ruetz, Senior Vice President of Messe Berlin
Peru Meet Up launch
In conjunction with this announcement, ASIA FRUIT LOGISTICA revealed plans to launch the Peru Meet Up, taking place on 28-29 October 2025, in Lima. The new event will serve as a vital platform for connecting Latin American fresh produce exporters with key buyers and partners from Asia and around the world.
This inaugural Meet Up will take place in Peru and it will feature a focused showcase of top Latin American fresh produce with an emphasis on connecting them with Asian buyers.
It will also include a high-level content programme offering insights from leading industry experts on fresh produce exports and cold chain logistics.
The Peru Meet Up is organised by ASIA FRUIT LOGISTICA in partnership with FRUIT LOGISTICA and FRUITNET, ASIA FRUIT LOGISTICA’s Knowledge Partner.
Chris White, Managing Director of FRUITNET, said the launch of the Peru Meet Up comes at the perfect time for the local, regional and international industry.
“Peru has emerged rapidly to become one of the world’s top fresh produce exporters. Now it is poised for an exciting new phase of growth as large-scale irrigation and logistics projects take shape,” said White.
“Peru is also set to become a key regional logistics hub with massive new port investments. We look forward to discussing these landmark developments for the local and regional trade at the Peru Meet Up.”
The Peru Meet Up is supported by a range of leading players in the fresh produce industry, who joined the organisers on stage at the ceremony.
Partners include the International Fresh Produce Association (IFPA), PromPeru, Abrafrutas, Guangzhou Jiangnan and Shanghai Huizhan wholesale markets, CORPEI, ProEcuador, ProColombia and the Banana Cluster from Ecuador, represented by AEBE.
The Peru Meet Up underlines ASIA FRUIT LOGISTICA and FRUIT LOGISTICA’s commitment to fostering connections that drive growth and innovation in the industry.
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Figure 2: The Peru Meet Up underlines ASIA FRUIT LOGISTICA and FRUIT LOGISTICA’s commitment to fostering connections that drive growth and innovation in the industry.
ASIA FRUIT LOGISTICA 2025: exhibitor registration
Exhibitor registration for ASIA FRUIT LOGISTICA closes on 28 February 2025. Companies are encouraged to secure their space now for Asia’s premier gathering of the global fresh produce business. To book your exhibition stand, please visit the official event page: Why Exhibit | ASIA FRUIT LOGISTICA
ASIA FRUIT LOGISTICA does not finish in Hong Kong this year – it takes visitors deep into the Chinese market. Participants of the ASIA FRUIT LOGISTICA China Study Tour will have the opportunity to meet key players in the Guangdong region over the weekend, while those participating in the AFL Fresh Produce Golf Cup can network and unwind in a more relaxed environment. Both activities will culminate in the China Meet Up, taking place in Guangzhou on 8-9 September.
About ASIA FRUIT LOGISTICA
ASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 18th edition of ASIA FRUIT LOGISTICA takes place on 3-5 September 2025 at AsiaWorld-Expo in Hong Kong. ASIAFRUIT KNOWLEDGE CENTRE is the brand-new content hub at ASIA FRUIT LOGISTICA powered by Asiafruit Magazine, ASIA FRUIT LOGISTICA’s exclusive Knowledge Partner. ASIAFRUIT KNOWLEDGE CENTRE is headlined by ASIAFRUIT CONGRESS, together with ASIAFRUIT BUSINESS FORUM and ASIAFRUIT SHOWCASE.
ASIA FRUIT LOGISTICA’s series of Meet Ups offers unique opportunities to deep dive and engage with partners in the selected key markets, such as Bangkok with a focus on ASEAN, and Guangzhou, which spotlights the China market.
For more information on ASIA FRUIT LOGISTICA, please visit www.asiafruitlogistica.com or contact the Organising Team by email: info@gp-events.com