28 June 2018, Shanghai, China
Barry Callebaut brings a whole new sensory experience to China with the introduction of the Chocolate Tasting Ritual. The Switzerland-based company, one of the world’s largest chocolate manufacturers to artisanal and professional users of chocolate, said the tasting ritual will allow chocolate professionals and consumers to uncover a brand new world of chocolate richness.
Pascale Meulemeester, Barry Callebaut’s Vice President for Global Gourmet, said, “We are excited to transfer this know-how to the growing pastry chef community in China. The tea tasting ritual is symbolic of Chinese tradition. As chocolate becomes more popular among consumers in China, we believe the chocolate tasting ritual will be an exciting experience for consumers in China as well. Chinese consumers can now even better appreciate high-quality chocolates such as Callebaut®, Cacao Barry®, and Carma®.”
Renata Januszewska, Global R&D Sensory Methodologies Manager at Barry Callebaut, conducted the chocolate tasting ritual at the event. She said, “Having a shared language and the tasting ritual will enable brands to discuss their chocolate experiences with consumers and describe their uniqueness to them. It will also offer them the means to come up with even better tasting experiences, exploring new flavors and food pairing combinations.”
During the demonstration of the ritual, the chefs participated in a full immersion into all four categories of chocolates – milk, dark, white, and ruby chocolate. The unique tasting experiences of these chocolates were truly linked to cocoa origin, cocoa varieties, product processing parameters, recipes and three Barry Callebaut brands: Callebaut, Cacao Barry and Carma.
This is the first time the company has brought its international chefs together in a global meeting held in the Asia Pacific region. The international chefs included world-renowned and award-winning pastry chefs which represent the company’s three global chocolate brands, Callebaut®, Cacao Barry®, and Carma® attended the seminar.
The seminar marks the 7th edition and prior to this, the annual chef seminar has been held in other major cities including Milan (Italy) and Toronto (Canada). “The Chocolate Tasting Ritual is just one of the resources, learnings and tools that we have today, that provides numerous opportunities for knowledge transfer to the chef community in China,” said Denis Convert, Barry Callebaut’s Vice President for Gourmet in Asia Pacific. “Our three global gourmet brands are supported by one of the largest numbers of pastry chefs and chocolate ambassadors with a worldwide network of more than 21 Chocolate AcademyTM centers. Pastry chefs from across the China region will find at one time and place all the tools and information they need to be competitive in today’s rapidly changing food landscape.”