Page 31 - FoodFocusThailand No.201 December 2022

SPECIAL FOCUS

Brand Protection from Damaging Reducing Waste with Better Supply and
Product Recalls Demand Management
Nowadays, consumers want to know the Producers must be aware of the reduction of waste
product’s origin and journey before buying. Therefore, generated in the production process, especially food with a short shelf
manufacturers are vital to building customer trust. life. The over-production and inability to turnover products in the
Product recalls caused damage to both reputations and warehouse in time may cause damage. Bringing automation to
market value to competitors. Investing in automation improve supply and demand management by adopting end-to-end
using an ERP system that is the center of data gathered systems such as ERP systems can help manage warehouse
from multiple sources makes finding information more systems and make it possible to obtain accurate information in
manageable and more convenient. It allows monitoring real-time.
of the entire production process and widely limits the As you can see, technology and automation in the food and
impact on consumers and businesses. For example, beverage production process have many advantages, such as improving
identifying lot tracking enables producers to track and consistent quality in every production lot, increasing food safety, and
recall products quickly. enhancing traceability in the food chain. However, management must
communicate with employees properly when planning to upgrade
Becoming More Flexible and technologies to protect employees’ feelings of being replaced by
Scalable machines.
Producers trying to upgrade the processes
to meet changing consumer demands and regulations
manually are wasting time and resources. Investing in
automation is a needed solution because it has more
flexible and can quickly adapt to productions and
regulations. This change can be programmed into the More Information Service Info C001
automation software, eliminating the need for staff
training.

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