Page 51 - FoodFocusThailand No.198 September 2022

SMART PRODUCTION

remain focused, and smart packaging labels with AR technology, which add value to the
products. In the latter case, the information that the product’s owner wishes to communicate
is stored on the cloud, while the printed QR code is displayed on the package. Whenever
customers want to read it, they can easily do so by using a QR code scanner app on their
smartphone. This allows the brand to speak more directly to its customers without being
limited by space while adding a new dimension to marketing and promotion. The product’s
owner can also choose whether to direct consumers to their app, a web page, or other forms
of digital content.
Offset Printing Technology Beyond labeling and packaging, today’s printing technology has evolved to enable more
Offset printing is a medium-run efficient communication. With the ongoing use of information technologies such as QR
process used to produce books, codes, we have already seen a broader range of smart packaging with modern techniques
magazines, brochures, and and some interesting developments, such as thermochromic ink, which can change colors
high-end packaging, including to inform consumers about the product’s shelf life, and more sustainable packaging
boxes, cosmetic packaging made from plastic, materials that can be reused or recycled.
and metal food cans. This technology generates
high-quality, detail-oriented printing by using a
flat metal plate as an image carrier, then More Information Service Info C006
transferring it to a rubber blanket and eventually
to the printing surface.

Screen Printing
Technology Screen printing,
commonly used to create printed
fabrics, electrical circuits, and molded
products, employs a stencil to transfer ink to the
surface via the fiber hole. This method is ideal
for short-run custom printing and produces
satisfactory print quality.

Digital Printing
T echnology
Electrophotography printing and
inkjet printing are two well-known
digital printing systems nowadays. Digital
printing differs from other methods in that it does
not require printing plates to transfer images and
instead prints them directly onto various media
surfaces. Therefore, the technology is appropriate
for small, made-to-order quantities, and
individuals can even have their print pieces
customized to meet a variety of requirements
using this method.
Disruptive technology is already changing
society, the economy, and people’s daily lives.
We have been seeing a lot of it lately. The
publishing industry, without exception, has also
been severely threatened, with magazine
publishers bearing the brunt of the damage.
That’s why many of our favorite magazines have
had to close their doors, and others are in the
process of doing so. As a result, the printing
industry must learn and embrace new
technologies to adjust to the upcoming changes.
In fact, in recent years, printing technology has
advanced dramatically, integrating various forms
of information technology to improve ways of
communication. Examples include video-based
textbooks with fun and stimulating lessons, audio
content to help listeners understand better and SEP 2022 FOOD FOCUS THAILAND 51

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