5
OCT 2017 FOOD FOCUS THAILAND
Advertorial
SuccessLedby Innovation
One of our aspirations lies in the determination to research and develop
rice bran products and turn them into high-quality, healthy food. With this
in mind, our laboratories have been prioritized with heavy investment in
laboratoryequipment.Researchanddevelopment hasalwaysbeenon the
top of our priorities. We have invested on highly experienced team of
personnel, specializing in research and development; to further develop
new products, and to enhance our rice bran oil to yet another level.
Many of our innovative products have been rewarded with national
innovation-related achievements, such as:
1) KingRiceBranOil - HighOryzanol
2) KingRiceBranOil Shortening – theworld’s first shortening
made from rice bran oil
3) KingRiceBranOil Non-dairyCreamer – theworld’s first
non-dairy creamermade from rice branoil
4) KingRiceBranFlour
This substantially proved that our incessant efforts in research and
development have yielded results that added value toThai rice.
Forty Years of Determination to Create Quality
Products fromThai Rice
Fourdecadesofdedication toproducericebranoilandrelatedproducts.
Rice has always been the main dish for Thais, and brown rice has been
widely recognized for its higher nutritional value, with many healthy
substances found in thebrownish layer covering thewhitepart. Thishighly
nutritious bran is what we use in extracting our rice bran oil and related
products.
Ourmission is “to researchandmake thebest out of ricebranand rice
branoil, tomake it recognized for its highnutritional value”.Wehave tried
our best toacquaint people–bothThaisandothersaround theworld-with
benefits of Thai ricebranoil. Products fromKingRiceOil Grouparemade
from100%Thai ricebran, forwebelieve that Thai rice ishighquality.Also,
byusingonlyThai ricewecansupport theThai farmersaswellasstrengthen
our domestic economy.
Mr.Pravit Santiwattana, ExecutiveDirector of theKingRiceOil Group,
also added that “At the time when we first launched into this business,
producing rice bran oil was still new inThailand. We had to come upwith
our own production technology-- searching and studying many research
documents and working withmachinery suppliers-- which took years and
years throughmanyobstaclesanddifficulties.Yet,
withperseveranceand
strong faith inour Thai rice, wenever gaveup
”.
Emboldenedby theconfidence thatThai rice issecond tonone in theworld,combined
with the fact that Thailand is one of themajor rice producers globally, theKingRice
Oil Groupwas aspired that Thai rice could potentially be developed intomore than
just rice.And thatwaswhere itall started.Settingoutasasmall ricebranoilproducing
company in1977,wehaveproudlycomeso far since.Continuouslyexpanding,King
RiceOilGroup isproud tosay thatwearenowoneof the largest ricebranoilproducers
in theworld.
Thai Rice InnovationtotheWorld
40
th
AnniversaryKingRiceOilGroup:
During the past 40 years, the King RiceOil Group has incessantly put so
much effort into research and development, focusing at adopting innovative
technologies to enhance the quality of rice bran. With the use of NIRS (Near-
infraredSpectroscopy) technology inassessing ricebranquality, the resultcomes
quicklywithin theminute. This greatly shortens the rawmaterials delivery time
andhelps topreservevaluablenutritionof the ricebran,permitting theproduction
of the purest and highest quality of the rice bran oil. In terms of production
process, theKingRiceOilGrouphasconductedmany researchworks tofinda
way to appropriately maximize Oryzanol in rice bran oil. Many production
processes have been modified with state-of-the-art technology to heightened
Oryzanol level in our ricebran oil.
RiceProductsLeadThai Kitchen to theWorld
“During the past 15-20 years, we havewitnessed the fast development inThai
food industry.ManyThai entrepreneurshave sought, and succeeded ingetting
internationalaccreditedstandardsandqualitycertificates.Thesestandardshave
greatlyboosted credibility level of overall Thai foodproducts, and strengthened
confidence of our business partners in theworld arena.”
“Assuch, theKingRiceOilGrouphasbeenaccreditedmanystandardsand
certificatesglobally,andhasbeendevelopingmany ricebasedproducts tomeet
with the needs of the food markets, domestically and internationally. These
productsaresoldaround60percent domestically, and40percent asexports to
more than 30 countries around the world, such as the EU countries, USA,
Australia, New Zealand, South Korea, and theMiddle East countries. We are
alsoplanning tobroadenour product scope towardsother non-foodcategories,
suchas cosmetics, etc.”
“In order for Thai products to be internationally recognized and accepted,
and for the existing innovation to be further developed, governmental sector
should also take part in promoting any relevant aspects and activities. For
example, governmental organizations should support companies in conducting
research works, and facilitating quality assessment and quality inspection
processes on food products to be faster and less expensive. With these aids,
Thai food products can be enhanced to the higher quality and confidence, and
can be trusted for their safety.” concludedMr.Pravit
…Themost importantconceptof theKingRiceOilGroup inutilizing innovation
to increase value of many rice bran products--such as rice bran oil, crude rice
branoil,high-qualitydefatted ricebranoil,aswellas itsother innovativeproducts
relating to rice bran--has clearly showed the group’s vision to join in the tide of
industrial 4.0, and to truly advocate the concept of “do less, get more”…
คุ
ณประวิ
ทย์
สั
นติ
วั
ฒนา
Mr.Pravit Santiwattana
ExecutiveDirector
KingRiceOil Group
