Page 7 - FoodFocusThailand No.142_January 2018

ADVERTORIAL
Advertorial

สู่การยกระดับอุตสาหกรรมอาหารไทย

Serving the Food Industry with Premium Quality Ingredients

คุณสมิต ทวีเลิศนิธิ
Mr.Smith Taweelerdniti
Managing Director
Nithi Foods Co., Ltd.

20 years ago, Thailand’s food industry started growing by promoting sustainable cultivation of garlic. We are confident in the produce
quality, conserve environment, and strong farmer group because we are a
and a lot of companies were launched during that period reliable market for them.
including “Nithi Foods”- explained Nithi Foods’s Managing Secondly, we are focusing on innovative ingredients for food service
Director, Mr.Smith Taweelerdniti introducing us to the industry, also known as HoReCa business. We offer seasoning products
company’s history and revealed its business strategy as the that made locally for Asian recipes like Chinese, Japanese and Korean. Our
seasoning is powder-based so the supply chain management is much easier
leading ingredients manufacturer who has been focusing than current liquid-based products. We also aim to expand into developing
on research and development for more than 2 decades. food ingredients for frozen food industry after this.
The third plan is to research healthy food ingredients that are suitable
In the past, food safety was not a big concern. Many food manufacturers for consumers who have health and wellness concerns such as
used basic technologies, low-wage labour and local raw materials such as cardiovascular disease, diabetes, and hypertension. We aim to bring the
agricultural products found in the area. Today, food safety is more important knowledge of nutrition and innovative ingredients into commercialization in
than ever and we can see that the industry has contributed to the positive a larger scale.
change such as introducing the GMP standard as part of food production
control. Currently, higher education institutions have provided more classes
on Food Science and Technology, which increase the number of graduates The key business areas fueled
entering the food industry in Thailand. Moreover, Thai food is internationally by Nithi Foods’ R&D team
recognized, resulted in the continuous growth of Thailand food industry 1. Strengthen local farmers by promoting sustainable cultivation.
while reinforcing its strong manufacturing. 2. Develop new innovative ingredients for HoReCa business.
“Nithi Foods”, Step by Step to the Development of 3. Research and enhance healthy food ingredients for consumers
Modern Food Industry with health and wellness concerns.
When convenience is the main condition in this era, food manufacturers
have to develop and create food products that are more convenient to
consume. As we can see from the rising demand for ready-to-eat foods in Innovative Steps of “Nithi Foods” in Industry 4.0 Era
convenience stores and the increasingly diverse product development “When we can create varieties of innovative food products, I found that we
concept, “Nithi Foods”, as the leading ingredients manufacturer, has applied possess high level of scientific ability in flavor development. As a result, I
this demand as a part of its business strategy. developed an idea for “Open Innovation” by setting up Flavor Research
Over the first decade, “Nithi Foods” focused on being a premium quality Institute of Nithi Foods to support SMEs or OTOP entrepreneurs who want
spices manufacturer. We are one of the first few spice production facilities to create a unique flavor in their products but do not know where to start.
in Thailand that are HACCP certified. This lead to customers’ confidence We want to extend our help to those small businesses,” said Mr.Smith.
and ease them to rapidly expand their market. “As “Nithi Foods” becomes a bridge for Thailand food Industry to the
“10 years after I took responsibility, we entered into the development scientific knowledge, we believe that the Thai food industry can certainly
of value-added products in response to consumer market and international reach its goal for Thailand 4.0, where businesses can utilize innovation and
export. We put a lot of effort in creating innovative and creative food products creativity,” concluded Mr.Smith.
such as seasoning Tom Yum rice in a rice cooker, cooking kit for Asian
Fusion food, as well as 40 other products under our 4 brands, namely, Urban
Farm, Pocket Chef, East Kitchen and Kitchen Kitchen,” said Mr.Smith.
For the next steps, “Nithi Foods” aims to strengthen Thailand’s food
industry with 3 strategic plans. First of all, we plan to strengthen local farmers

JAN 2018 FOOD FOCUS THAILAND 5