Page 29 - FoodFocusThailand No.198 September 2022

SPECIAL REPORT

Index , which considers both natural resources and resilience. But
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when looking closely, Thai people are indirectly impacted, mainly เอกสารอ้างอิง / References
by the increases in commodity prices. In June this year, many 1 FAO, IFPRI, WFP, The Global Report on Food Crises 2022:
www.fao.org/3/cb9997en/cb9997en.pdf
products, including palm oil, pork meats, eggs, and gas, announced 2 The Economist, The coming food catastrophe:
price hikes due to the increase in production costs, logistics prices, www.economist.com/leaders/2022/05/19/the-coming-food-catastrophe?gclid=
and more, which originated from the energy price increase. Cj0KCQjwn4qWBhCvARIsAFNAMiiknUkPumvt7DPkIjcf7B2EISZL2NWVay
Despite the challenges, there are also opportunities for the Bh2g6uYh_FfdIpBGbVAKIaAlx2EALw_wcB&gclsrc=aw.ds
food industry. Many sectors are actively looking for ways to seize 3 The Guardian, Ukraine war ‘will mean high food and energy prices for three
years: www.theguardian.com/business/2022/apr/26/ukraine-war-food-energy-
the opportunities. In the government sector, the Ministry of Industry prices-world-bank
has unveiled the first phase of a food and food processing 4 The Global Food Security Index: www.impact.economist.com/sustainability/
development plan from 2020-2027. The plan aims to push Thailand project/food-security-index/Index
to become Asean’s processed food hub and top ten world’s food 5 TNN Online, ก.อุุตฯพลิิกวิิกฤตโควิิดเป็็นโอุกาสดันไทยส่�ศู่นย์กลิางอุาหารโลิก:
www.tnnthailand.com/news/wealth/38738/
exporter by 2027. It is a good time for businesses to focus on 6 CNBC, India isn’t the only one banning food exports. These countries are doing
quality enhancements to meet the world’s standards and to seek the same: www.cnbc.com/2022/05/18/countries-banning-food-exports-amid-
export opportunities, especially at the moment when many rising-prices-inflation.html
countries have imposed bans on exporting some food products to 7 Marketing Oops, ก้าวิต�อุไป็เพ่�อุดัน “ไทย” ส่� “Smart Farmer” สวิทช. – มิิตรผลิ ใช้
ensure domestic food security. There are bans on wheat export in เทคโนโลิยี IBM นำาร�อุง “อุ้อุย” พ่ชเศูรษฐกิจ: www.marketingoops.com/digital-life/
nstda-collab-with-mitrphol-group-and-ibm-for-agricultural-development/
India, palm oil in Indonesia, vegetable oil in Egypt, and more . 8 DEPA, เทคโนโลิยีบลิ็อุกเชน (Blockchain) ขัับเคลิ่�อุนอุุตสาหกรรมิเกษตรแลิะห�วิงโซ่�
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อุุป็ทาน: www.depa.or.th/th/article-view/article3-2563#:~:text=%E0%B8%81%E
Technology for enhancing productivity and 0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%
efficiency 81%E0%B8%B2%E0%B8%A3%E0%B8%AB%E0%B9%88%E0%B8%A7%E0
Entrepreneurs are encouraged to explore opportunities to enhance %B8%87%E0%B9%82%E0%B8%8B%E0%B9%88%E0%B8%AD%E0%B8%B
8%E0%B8%9B%E0%B8%97%E0%B8%B2%E0%B8%99,%E0%B9%82%E0%
their products to the world’s standards to export to other or more B8%A2%E0%B8%87%E0%B8%81%E0%B8%B1%E0%B8%99%E0%B8%94%
countries, as well as to reduce costs, add value to their products E0%B9%89%E0%B8%A7%E0%B8%A2%E0%B8%81%E0%B8%B2%E0%B8
and develop new products that are in demand. Today, various %A3%E0%B9%83%E0%B8%8A%E0%B9%89
trends and technologies available can be beneficial to food and 9 Market Watch, Alternative Protein Market Size and Share 2022 Analysis: www.
drink businesses: marketwatch.com/press-release/alternative-protein-market-size-and-share-2022-
analysis-by-top-key-players-growth-revenue-developments-trends-and-forecast-
• Innovative Farming uses technology for farming with to-2028-research-report-2022-05-18#:~:text=Due%20to%20the%20
precision, reducing fertilizer, water, and pesticide, and enrichment COVID%2D19,5.4%25%20during%20the%20review%20period.
of soils, and producing quality improvement. One of the examples
is the world’s fourth largest sugar producer. The group applies
technologies to their cane farms, including Big Data, Analytic, AI,
and IoT. They allow the experts to get insight data related to cane
farming, such as soil humidity, risks of diseases and pests, yield
forecast, and more .
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• Food Supply Chain Management is a management system
with a growing presence in the food industry. It connects all
processes and players together, from wholesaler, producer,
processor, logistics, retailer, to consumers. Disclosable data is
shared among all related parties. Technology is often integrated
to the system to ensure precision, traceability, and the right actions
for improvement. Today, many well-known brands are using
blockchain technology in their food supply management system
to allow consumers to trace back from factory location, and
warehouse location to the backend farmers.
• The Alternative Protein Market is growing amid the
pandemic as consumers grow more health conscious. The global
alternative protein market is estimated to be worth USD 3,999.6
million this year. The growth has spurred developments of new
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technology, such as more investments in alternative seafood
produced from plants or animal cells. The food is also good for
health and more environmentally friendly as it helps free up a
considerable amount of land and has a lower carbon emission.
Exploring these opportunities and trends are a way for
Thai food entrepreneurs to turn challenges into opportunities,
ensure sustainable growth, and contribute to the country’s food
security.

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