Page 22 - FoodFocusThailand No.205 April 2023

SPECIAL FOCUS

brands attempt to use sustainable technology to reduce • Other Novel Processing Technologies Beside high
the carbon footprint of their own production by using pressure processing and forward osmosis technology, ohmic
energy-efficient manufacturing methods. WAJU is an heating, microwave heating, pulse light technology, pulsed
example of an innovative, sustainable carbonated electric field, and UV sterilization are new processing
beverage that does not use water from natural sources technologies that have the potential for food and beverage
but liquid from the production of dried fruit mixed with processing or package sterilization.
organic fruit juice and Indian gooseberry extract. Dog and
Spoon Distillery produce Gin with solar power and a Beverage Innovation: Immersive Reality
biomass boiler in its water recycling system. Augmented Reality (AR) and Virtual Reality (VR) are immersive
technologies designed to give users realistic experiences.
Beverage Innovation: Innovative Processing Augmented Reality is a technology that combines virtual
Technology objects such as pictures, video clips, or sounds with real-world
The innovative processing technology is another way to surroundings. Pokémon GO* is a well-known example of VR
innovate new beverages. Such novel technologies might technology that can present content about products and
preserve quality, nutrition, and flavor, improve production services to consumers through smartphones, tablets, or iPads.
efficiency, reduce energy consumption, or simply respond On the other hand, Virtual Reality is a complete creation of a
to environmental protection policies. virtual environment to draw the user from the real world. The
• High-Pressure Processing Due to the consumers’ virtual environment might have realistic pictures and sounds
health consciousness trend, food and beverage brands or something different. VR technologies usually require VR
turned to novel food processing that can retain quality, headsets to access.
nutrition, and flavor. High-pressure processing is novel The beverage industry currently uses AR and VR to
technology using a non-thermal process that can sterilize increase consumer communication and blend consumer
food with minimal impact on quality compared to interaction with the products. Through these technologies, the
conventional thermal processing. Currently, many brands can effectively communicate their stories, products,
beverages are processed using high-pressure processing, and information, such as product information throughout the
such as coconut juice, lime juice, cold-pressed fruit juice, supply chain or carbon footprint information, as the consumers
herbal juice, and other functional drinks. drink the beverages. VR allows wine brands to present a virtual
• Forward Osmosis Technology The forward “tour” of their wine plantation. Smartbottle and LabelmotionAR
osmosis technology is a membrane technology using are examples of startup companies that use AR in their
natural osmotic pressure as a driving force for water products to communicate with consumers, and provide
movement through membrane with additional driving force marketing information, background information, and other
from a draw solution. Forward osmosis technology can product information through the application and label
be used for concentration of beverages such as fruit juices, scanning.
tea, coffee, herbal extracts, and dairy-based beverages
without heat and high pressure, which could help retaining
flavor in concentrated products and lower energy cost.
Furthermore, the technology can be used in water
recycling and desalination, as well as waste reduction More Information Service Info C001
by concentration of waste, or recovering valuable
components from the waste.

เอกสารอ้างอิง / References
Aende, A.; Gardy, J.; Hassanpour, A. Seawater Desalination: A Review
of Forward Osmosis Technique, Its Challenges, and Future
Prospects. Processes 2020, 8, 901. https://doi.org/10.3390/
pr8080901
https://www.mintel.com/food-and-drink-market-news/global-food-and-
drink-trends/
https://foodtechnology.ift.org/publication/?m=46537&i=771143&view
=articleBrowser&article_id=4407197&ver=html5
https://www.kerry.com/home
https://drinkwaju.com/
https://www.startus-insights.com/innovators-guide/top-10-
beverage-technology-trends-2022/
http://www.porifera.com/
https://aquaporin.com/what-is-forward-osmosis/
https://www2.rsu.ac.th/sarnrangsit-online-detail/CommArts-Article20
https://smartbottle.wine/
https://labelmotionar.com/

22 22 FOOD FOCUS THAILAND APR 202323
FOOD FOCUS THAILAND
APR 20
20/3/2566 BE 17:09
18-22_Special Focus_AJ Sasithorn.indd 22 20/3/2566 BE 17:09
18-22_Special Focus_AJ Sasithorn.indd 22