Page 101 - FoodFocusThailand No.207 JUNE 2023

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1 super grains sweetened with apple juice to demonstrate how
Evolving Health Patterns and Shifting Trends
wholesome ingredients can be used to make delicious and
According to the Innova Markets Insights survey, 2 in 5
consumers want to enhance their positive feelings about
themselves by following the trend of a healthier lifestyle. nutritious snack options.
Additionally, 61% of consumers understand that eating
nutritious food is important for their health. The study also found
that younger consumers are more inclined to choose foods
that support both their body and mind. The Innova Health and
Nutrition 2022 report reveals that the definition of healthy eating
is also evolving. About 40% of respondents believe that a
balanced diet is good for health, while another 40% think that
eating healthy food is Also, incorporating ingredients with added physical benefits
beneficial for the body. into snacks has become a popular practice to enhance
However, 21% still believe performance during physical activities. For instance, the “Roam”
that following a specific protein bars from the United Kingdom contain a combination
diet or reducing portion of protein from grass-fed meat, whey protein, chicory root,
sizes is good for health. apricot, and hazelnut.
These findings show that
Dynamic Shifts in Lifestyle According to the
nutritional value is a 2
significant trend that Innova Consumer Trends 2023 report, consumers place
varies depending on age increasing importance on their family and close friends.
and specific nutritional needs. Additionally, the research indicates that people are opting to
As a result, snack products are incorporating nutritious spend more time at home due to the flexibility of their lifestyles
ingredients, including natural components, to create guilt-free and the ability to pursue activities of their choice. As a result,
snacks. For example, Pep&Lekker, a snack brand from the individuals are frequently engaging with online platforms and
United Kingdom, produced snacks using coconut, cocoa, and the Metaverse. The Innova Lifestyle and Attitude 2023 report

3 Global Trends

Driven Snack

Market

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