Page 102 - FoodFocusThailand No.207 JUNE 2023

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reveals that younger consumers, in particular, are highly opt for smaller snack portions but increase their snacking
connected to online platforms such as social media, interactive frequency to experience joyful moments throughout the day.
online games, and virtual reality (VR) programs. This connection Furthermore, 3 out of 5 consumers claim that consuming
between younger consumers and online platforms has snacks contributes to their overall positive mood. According
consequences for the snack industry. Consequently, there is to the Innova Lifestyle and Attitude Survey 2022, 46% of
a growing trend to combine online and offline platforms to consumers believe that using fresh ingredients is crucial for
captivate and cater to younger consumers, offering them both enhancing food satisfaction, as good ingredients result in
delicious snacks in real life and immersive experiences in the great taste. The same principle applies to snacks; utilizing
online realm. fresh ingredients ensures deliciousness and provides an
enjoyable experience for consumers. Consider the Tru Fru
brand as an example, which intentionally selects fresh fruits
and subjects them to a drying process before delicately
coating them with dark chocolate so that their delectable
treats provide an authentic fruit taste in a convenient bite-size
format.
Individuals aged 18–24 have a tendency toward sweet-
flavored snacks and possess a greater willingness to explore
novel options compared to other age groups. Conversely,
consumers between the ages of 25 and 34 tend to prioritize
environmental and social impacts when making snack
choices. For this age group, snacks that contribute to a better
society and environment can significantly enhance their
overall satisfaction. For instance, “Seacharrones,” a salt and
pepper-flavored puffed rice snack infused with seaweed from
the United States, proudly states its commitment to
Cheetos, a famous snack brand, has introduced an exciting sustainable farming practices. So, it could be implied that
update for the virtual reality world of Metaverse. As part of the snack satisfaction exhibits notable variations among different
Halloween event, they have launched a new expansion called age groups, and it is crucial for manufacturers to grasp these
“Chesterville,” which offers a virtual village brimming with distinctions.
exclusive activities. Furthermore, players have the opportunity
to vote for the revival of a discontinued Cheetos flavor.

These evolving trends offer Thai entrepreneurs promising
Engaging in online worlds, however, can potentially lead opportunities to innovate and develop snacks that meet the
to fatigue. Therefore, it is beneficial for customers’ overall health changing demands of a dynamic world. As health-conscious
and well-being to replenish themselves with a delicious and trends continue to gain momentum and online lifestyles
nutritious snack that helps combat weariness. Take, for shape consumer behavior, there is a growing demand for
instance, the “Nooro” snack bar from the United Kingdom, snacks that not only delight the taste buds but also contribute
which is explicitly catered to gamers. It is claimed to provide a to overall happiness and well-being. To capitalize on these
gradual release of energy while containing CBD extracts, which shifts, entrepreneurs must adapt and align their offerings
can enhance brain function. with the evolving preferences of their target customers, taking
into account their age ranges and unique needs.
3
Exploring the New Trend: Finding Inspiration
in Moments of Happiness A recent study also
revealed that consumers are increasingly seeking
moments of happiness, with 62% actively looking for their
“happy hour” during the day. Interestingly, 51% of consumers More Information Service Info C016

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