Page 138 - FoodFocusThailand No.210 SEPTEMBER 2023

SUSTAINABILITY DRIVEN

Mineral Water: “Don’t Recycle, Refill” convey its environmentally friendly packaging by changing
A particular company has developed a water filtration system it to aluminum instead of plastic bottles. Aluminum is
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that retains minerals in drinking water (Mineral Preserve) environmentally friendly, lightweight, and 100 % recyclable,
called “RYNN Water”, which can be installed in restaurants which helps save energy in reproduction. Recycling 1
and hotels without needing to buy drinking water from kilogram of aluminum can reduce CO emissions by 3.71
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outsourcing. “RYNN Water” is a nano water filtration system kilograms and saves up to 95 percent of energy and
with a filter resolution of about 0.001-0.002 microns, which resources in reproduction. Nowadays, canned drinking
is used to replace the reverse osmosis (RO) water system, water has gained more attention from both producers
thereby preventing and inhibiting the growth of microorganisms. and consumers. A start-up company in America, Liquid
However, there are still minerals that will be in the body. This Death, has sold over 20 billion baht in canned drinking
differs from an RO system with a filter with a resolution of water sales by offering the brand’s outstanding features
up to 0.001 microns, which must be used in conjunction with in the fight against the use of plastic bottles. In Thailand,
water pressure. As a result, the water is so pure that almost several brands are starting to sell aluminum-canned
no minerals remain. drinking water, such as Greenery Water, Thailand’s first
aluminum-canned drinking water brand or big brand like
Organic Water: “Air to Water Technology” Crystal has also launched “Crystal Can” in 2021, marking
An innovative organic water production system from world- the first time that Thailand’s leading drinking water
class water production under Atlantis H O brand produces brand has sold drinking water in aluminum canned
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water by extracting and rearranging water molecules floating packaging.
in ozone inside the Air Molecular Condenser to allow water
in the air to condense into water droplets within 15 minutes, Bag-in-box: “New Water Packaging Solutions”
mimicking the natural water production process, thus helping Bag-in-Box packaging consists of a flexible bag, which is
to reduce production time. It also goes through a filter with the part directly in contact with the product contained
an eight steps standard water purification process. within the box to help maintain its shape and sturdiness
It eliminates germs with ultraviolet light, along with the by using materials such as EVA (Ethylene Vinyl
process of Mineralization to get high-quality organic drinking Acetate), Metalized Film, and Low-Density Polyethylene
water free from various pathogens without going through (LDPE). Bag-in-Box is used as a replacement for
chemical processes. Going through the airborne organic returnable PET/PE drinking water tanks used for homes and
water machine can replace the production of plastic water office water coolers. It is the latest solution developed to
bottles and the energy required to transport 164,000 water meet the growing demand for Bag-in-Box water, with the
bottles. In comparison, the water reproduction from the air advantage that it does not require to be returned like a PET/
is of high-quality than the water produced by the purifier. This PE water tank; it eliminates the burden of handling and
innovation can produce water in every area without using a transportation.
water supply system and also reduces the consumption of Manufacturers in the drinking water industry can improve
plastic water bottles, often contaminated with microplastics. the quality of drinking water to be safe and environmentally
friendly in line with the Sustainable Development Goals
Aluminum Can: “100% Recyclable” (SDGs) item 6.1 on clean water and sanitation, which
The La Baguette has designed a drinking can with wants everybody to have access to safe drinking water at
beautiful patterns for consumers to experience something an affordable price by 2030. Corresponding to consumer
new from taking pictures of a drinking can. In addition to its surveys from Innova Market Insights found that 66
attractiveness, manufacturers, and designers want to percent of consumers agreed that the industry, government,
and waste management companies must work together
to improve packaging recyclability, and 57 percent of
consumers agreed that if a familiar brand has changed its
packaging style, they will be able to attract the attention of
these consumers. Thus, this is a good advocate for
manufacturers to change their production methods and
packaging designs in line with the needs of today’s
consumers and will also have a long-term positive effect on
the next generation.

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