Page 49 - FoodFocusThailand No.223 October 2024

SMART PRODUCTION

satisfy both the pets’ enjoyment of the food and the pet
owners’ satisfaction. เอกสารอ้างอิง / References
1
However, using palatants in pet food must comply with Pet Food Market Size, Growth, Share, Trends, Analysis, 2032. (n.d.).
legal regulations to ensure the safety and health of pets. Retrieved from https://www.fortunebusinessinsights.com/industry-
Regulatory bodies, such as the Association of American reports/pet-food-market-100554
Feed Control Officials (AAFCO), have established guidelines 2 ส่่งออกอาหารส่ัตว์์เลี้้�ยงฟื้้�นตัว์ ส่นค. แนะเกาะเทรนด์์ผู้้�บริโภคใกลี้�ชิิด์ เจาะตลี้าด์
and concentration levels for palatants. Manufacturers must ท�าทายใหม่่ | ส่ํานักงานนโยบายแลี้ะยุทธศาส่ตร์การค�า. (n.d.). Retrieved
follow these regulations to prevent health risks and maintain from https://tpso.go.th/news/2401-0000000009
the quality of their products. 3 Euromonitor International. (2023, August 9). Innovations in pet Care:
Four growth areas. Retrieved from https://www.euromonitor.com/
Factors Affecting the Palatability of Food in article/innovations-in-pet-care-four-growth-areas
Dogs and Cats 4 AFB International. (2022, December 5). Principles of Pet Food Palatabil
In addition to the palatability of the diet itself, several factors ity- AFB International. Retrieved from https://www.afbinternational.
influence the acceptance of food in dogs and cats. Their com/blog/white_paper/principles-of-pet-food-palatability/
acceptance is shaped by a variety of elements, including Hand, Micheal.S., Thatcher, C.D., Remillard, R.L., Roudebush, P. and
physiological differences, feeding behaviors, and Novotny, B.J. (2011) Small Animal Clinical Nutrition. 5th Edition, Mark
preferences for food components, texture, and form. Morris Institute.
Factors affecting the palatability of food in dogs and cats Hermann, Bourgeois., Denise, A., Elliott., Philippe, Marniquet., Yannick,
include: Soulard. (2006). Dietary behavior of dogs and cats. Bulletin De L
Physiological Factors: Physiological differences Academie Veterinaire De France, 159(4):301-308. doi: 10.4267/2042
between dogs and cats result in distinct nutritional /47848
requirements. Dogs are omnivores, meaning they can Pavinee, Watson., David, G., Thomas., Emma, N., Bermingham.,
efficiently utilize both plant-based and animal-based Nicola, M., Schreurs., Michael, E., Parker. (2023). Drivers of Palatabil
ingredients. Their digestive systems are adapted to handle ity for Cats and Dogs—What It Means for Pet Food Development.
a variety of nutrients from different food sources. On the Animals, 13(7):1134-1134. doi: 10.3390/ani13071134
other hand, cats are classified as restricted carnivores, which Shilpa, S., Samant., Philip, G., Crandall., Sara, E., Jarma, Arroyo., Han-
means their physiology is tailored to a diet primarily consisting Seok, Seo. (2021). Dry Pet Food Flavor Enhancers and Their Impact
of animal products. They have specific nutritional needs, on Palatability: A Review. Foods, 10(11):2599-. doi: 10.3390/
such as a higher requirement for protein, taurine (an essential FOODS10112599
amino acid), and retinol (the active form of vitamin A), which
are predominantly found in animal-based ingredients. Due
to these unique needs, cats are more likely to prefer foods
that are high in protein and made from animal sources, as
these better meet their nutritional requirements.
Feeding Behavior: Generally, dogs are more open to a
variety of foods compared to cats. Dogs typically consume
larger meals and are usually fed 1-2 times per day. In contrast,
cats prefer smaller, more frequent meals, often eating around
10-20 times throughout the day. Additionally, cats tend to eat
alone and may refuse food if other animals are present,
whereas dogs, with their pack-feeding behavior, are generally
more comfortable eating in the company of other dogs. Thus,
the feeding environment plays a crucial role in determining
food acceptance for both species.
Preferences for Food Components, Texture, and
Form: Dogs choose their food based on strong smells and
flavors and are generally open to a variety of textures. They
prefer ingredients such as meat and fat and enjoy foods with
sweet tastes. In contrast, cats lack sweet taste receptors
and are specifically drawn to the aroma of meat and fish.
They have texture preferences, favoring options like pâté or
pieces in sauce, and prefer textures that resemble the feel
and taste of their natural prey. Cats also prefer their food to
be served at body temperature. Additionally, the shape of
kibble can influence food acceptance in cats; they typically
prefer rounder shapes over those with sharp corners, such
as star or fish shapes.
Thailand plays a crucial role as a leading dog and cat
food exporter, growing alongside the expanding global pet
food industry. This growth is fueled by consumer behavior,
with pet owners increasingly prioritizing their pets’ health and
well-being, treating them like family members. By
understanding these trends and factors, businesses can
effectively innovate in product development, thereby boosting
their competitiveness in the global market.

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