Page 37 - FoodFocusThailand No.166 January 2020

SPECIAL FOCUS
SPECIAL FOCUS
with companies mainly focusing on the development of new better for to drive demand for healthier packaged food products among
you (BFY) and fortified/functional (FF) products. foodservice operators over the forecast period. In particular, demand
Another consequence of rising health-consciousness is that more for products rich in plant proteins looks set to rise in line with the
Singaporeans now aim to regularly cook for themselves at home increasing adoption of vegetarian and vegan diets by Singaporeans
instead of eating out. However, due to increasingly hectic lifestyles, and further growth in the number of foodservice outlets offering these
many people have limited time for cooking. This is driving demand for types of cuisine. In addition to meat substitutes, such products will
more convenient packaged food products that can reduce the amount include free from dairy milk, yoghurt and ice cream options made with
of time and effort involved in meal preparation, such as cooking sauces. plant proteins.
Over the review period, manufacturers continuously launched products Independent Operators Lead Innovation in
that make it easier for consumers to prepare dishes commonly ordered Foodservice Menus and Concepts
in foodservice outlets in their own kitchens. For example, Unilever
launched Knorr Golden Salted Egg Powder, while Woh Hup Industries Intense competition is increasingly driving foodservice operators in
Pte Ltd introduced Assam Paste. Other players introduced ready meals Singapore to adopt more novel or innovative menus, concepts and
based on popular foodservice dishes such as mala hot pot. interior design features in an effort to attract consumers into their
outlets. Such activities are also being fuelled by the growing popularity
Supermarkets Remains the Leading Distribution among consumers of sharing photos of dining experiences on social
Channel media platforms such as Facebook and Instagram, which can help
Supermarkets remained the leading distribution channel for packaged foodservice outlets to gain wider recognition.
food in Singapore in retail value sales terms in 2018. Supermarkets Foodservice Operators Launch Branded Packaged
outlets are widely present across the island, with some operating on Food Products for Retail Sale
a 24-hour basis to cater to consumers with busy lifestyles. Internet
retailing continued to gain ground in packaged food distribution in 2018 In recent years many foodservice players have released their own
as increasingly hectic lifestyles strengthened consumer appreciation branded packaged food products for sale via various channels. For
for the convenience of online shopping. The channel’s performance example, Hai Di Lao and Jumbo Seafood now offer packaged sauces
was also bolstered by the growing success of online players like via their own outlets and websites. It is expected that more foodservice
RedMart and honestbee. Singaporeans mainly turn to this channel for operators will adopt this strategy over the forecast period in an effort
bulkier product types such as rice, edible oils and milk formula. When to increase revenues and reach more consumers. At the same time,
it comes to everyday grocery items like snacks, yoghurt or sauces, it is expected that packaged food manufacturers will continue to
dressings and condiments, most consumers still prefer to go to brick- introduce new products and flavour variants inspired by popular
and-mortar retail outlets, as this enables them to inspect products foodservice trends. One notable recent example of this strategy has
before purchase. been the launch of snacks and sauces products based on salted egg
yolk, which initially gained popularity on foodservice menus.
Diverse Foodservice Landscape Creates Demand for
Wide Variety of Packaged Food types
Singapore is one of the Asia Pacific region’s food capitals, with เอกสารอ้างอิง/References
foodservice outlets offering an array of dishes present across the ส�ำนักงำนส่งเสริมกำรค้ำในต่ำงประเทศ ณ กรุงสิงคโปร์ กันยำยน 2562
island. It is expected that the health and wellness trend will continue Euromonitor International. Packaged Food in Singapore. December 2018

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