Page 61 - FoodFocusThailand No.176 November 2020

SEE THROUGH MARKET

2. แพลตฟอร์์มอาหาร์ออนไลน์ Online Food:
กำำาลังได้้ร์ับความนิยม โด้ยมีกำาร์-
เติบโตสููงถึึง 2 เท่่าตัว โด้ยผูู้้สู่งออกำ New Normal across India
ไท่ยสูามาร์ถึเลือกำใช้้บร์ิกำาร์ได้้ เช้่น
BigBasket, Milkbasket, Amazon, The online commerce in India is the largest market in the world. In 2017, there was
Supr Daily, Grofers, Rebel Foods, the market capitalization of USD 36 billion with the average growth rate of 35%
Smoke House Deli, Cure.fit, annually. It is expected to reach USD 100 billion in 2020 (Source: IndiaRetailing.
Flipkart, ShopClues, Paytm, com). The online food sales rose 300% since the COVID-19 pandemic started. The
Snapdeal, eBay และ Great Online market watch therefore should be closely attended.
Shopping Festival อย่างไร์กำ็ตาม
กำร์ะท่ร์วงพาณิิช้ย์กำ็มีบร์ิกำาร์ในกำาร์- COVID-19 Pandemic Pushing the Online Food Market to Leap
The situation of COVID-19 outbreak in India becomes the great national concern. As of current, the number
ติด้ต่อปร์ะสูานงานกำับแพลตฟอร์์ม of infected persons soared up to 3 million people, the third highest in the world with 56 thousand deaths. As
ด้ังกำล่าวด้้วยเพื�ออำานวยความ- a consequence, India people turned to buy food online. The favorable ones are ready-to-cook foods. Those
sales have been all rising rapidly since the lockdown was affected, and made people unwilling to eat out.
สูะด้วกำให้กำับผูู้้สู่งออกำ Since the outbreak spread, everyone seriously concerned about food safety. According to the records between
3. สูิ�งท่ี�ผูู้้สู่งออกำไม่ควร์มองข้้าม March and June in 2020, the packaged food, for instances, iD Fresh Food recorded sales of Paratha flatbread
arising 60% compared to the sales in previous quarter. Additionally, sales of Idli batter, and Paneer cottage
กำ็คือ ร์สูนิยมข้องผูู้้บร์ิโภคอินเด้ีย cheese increased approximately 20% from the same period of a previous year, not to mention that the meat
ควร์เป็นอาหาร์ท่ี�ร์สูช้าติใกำล้เคียงกำับ spread from the top brand like Licious (a meat and seafood distributor) also made sales increasing by 300%.
Furthermore, the Kebabs (Arabic sandwiches), marinated meats, and seafood had all doubled their sales.
ท่ี�ช้าวอินเด้ียบร์ิโภค เช้่น ฉูู่่ฉู่ี�ปลา Likewise, the packaged Indian desserts like Rasmalai by the famous brand - Amul also found a greater order
แกำงไกำ่ และมัสูมั�น สู่วนข้องหวานกำ็ evidently.
ควร์เป็นข้นมท่ี�มีร์สูช้าติหวานจััด้ เช้่น Eating at Home
ฝอยท่อง ท่องหยิบ ท่องหยอด้ ใน In 2020, the Indian ready-to-cook food market is valued at approximately INR 21 billion. It is projected at 18%
growth rate to reach INR 48 billion in 2024 with the market segment of frozen and non-frozen foods. Currently,
ด้้านอาหาร์ท่ะเลออนไลน์ (Seafood the non-frozen foods take more market share but the frozen foods are continuing to grow sharply. It is expected
online) กำ็กำำาลังเป็นท่ี�นิยมเช้่นกำัน that the frozen-to-non-frozen food ratio will reach 70:30 by 2024. A survey by Dineout, the restaurant platform,
found that 23% of Indian consumers from 20 major cities (i.e. New Delhi, Mumbai, and Chennai) would
ใน 20 หัวเมืองหลักำข้องอินเด้ีย จัึง continue to order food online after the post-COVID-19. 77% of responders to survey, by contrast, would like
เป็นโอกำาสูท่ี�น่าสูนใจั และหากำเป็น to eat out as before. In addition to the survey, 81% would like to see a digital menu in the restaurant, and
96% would like to see an improvement in table reservation. Thus, the trend shows that customer behavior
ไปได้้กำ็เข้้าไปตั�งโร์งงานในอินเด้ียเลย has shifted to a home cooking or a food ordering, while the eat-out can be considered only if they feel saved
เพร์าะอินเด้ียเป็นแหล่งอาหาร์ท่ะเล to do so.
ใหญ่่ติด้อันด้ับโลกำ อีกำท่ั�งผู้ลไม้ เช้่น Opinion and Recommendation
1. The trend of eating-at-home is a market opportunity for ready-to-cook foods, instant foods, as well as,
แกำ้วมังกำร์ นำ�ามะพร์้าว ลำาไย กำ็ได้้ all related kitchen equipment for home cooking, or food preparation such as oven, microwave oven, grill, etc.
ร์ับความนิยมสููงเช้่นกำัน For microwave oven, a food heating device, it has been widely popular in India market with number 1 importing
from China with a value of USD 33.74 million in fiscal year 2019-2020 while importing from Thailand is around
USD 2.22 million in a same timeframe. However, the importing from China may decrease significantly due
to a conflict at China-India border. It is expected more countermeasures from India to reduce or cancel the
order from China. Therefore, this is the opportunity for Thai microwave manufacturers and exporters as well
as other equipment for cooking or heating. The opportunity can extend to all instant foods such as Thai instant
noodles as well.
2. Online food platforms are increasing their popularities by double growth. Thai exporters can choose
from several services such as BigBasket, Milkbasket, Amazon, Supr
Daily, Grofers, Rebel Foods, Smoke House Deli, Cure.fit, Flipkart,
ShopClues, Paytm, Snapdeal, eBay, and Great Online Shopping
Festival. To pursue forwards, the Ministry of Commerce is ready to
provide a support to liaise with the platform providers to facilitate Thai
exporters.
3. There is one thing that exporters should not be overlooked.
That is the taste of food for Indian consumers. The taste should be
similar to Indians favorites, such as fish curry, chicken curry, or sweet
curry (Massaman). As of the dessert, the taste should be sharply
sweet, such as golden thread (Foi Thong), egg yolk tart (Thong Yip),
golden drop (Thong Yod). In terms of seafood online, it becomes more
popular in India’s 20 major cities. Therefore, it might be a great
opportunity to set up a factory in India since the country is one of the
world’s largest seafood resources. The India market is now opening
for many Thai foods, not to mention fruits which are also highly popular
such as dragon fruit, coconut juice, and longan.

NOV 2020 FOOD FOCUS THAILAND 61

19/10/2563 BE 16:47
60-61_See through_Paisan.indd 61
60-61_See through_Paisan.indd 61 19/10/2563 BE 16:47