Page 81 - FoodFocusThailand No.196 July 2022

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Asia’s leading food trade fair has reported that
trade visitor numbers at THAIFEX – Anuga Asia 2022
have exceeded all expectations, with over 51,535
trade visitors from 111 countries welcomed between
24 and 28 May.
The pandemic has forced the F&B market to
make drastic changes, with industry operators
adapting their businesses quickly. THAIFEX – Anuga
Asia 2022 welcomed both local and international
trade visitors to IMPACT Muang Thong Thani across
the week, with top industry players showcasing their
unique product innovation approaches and meeting
consumer needs.
The fully realized hybrid event format achieved
maximum build-up, remote connections, and
engagement from show-goers. Exhibitors, visitors,
and buyers were also pleased to meet face-to-face
as the F&B sector moves towards an era of positivity
and boundless growth through innovation.
The 2022 “restart” brought 1,603 exhibitors
across 9 halls of exhibition space at IMPACT Muang
Thong Thani, which is more than double the number
of exhibitors present for the last event in 2020. Despite
travel regulations affecting participants from some
countries, the event attracted 6,898 international
trade visitors, especially from Malaysia, Vietnam,
Singapore, South Korea, and India.
As the pandemic has focused consumer focus
on health and sustainability, THAIFEX - Anuga Asia
2022 has also revealed some of the leading and
emerging trends following the show:
• Halal: All regions have recorded a growing
trend of halal product launches in the past five years.
Halal also had the biggest showcase at THAIFEX -
Anuga Asia showcase with 386 exhibitors.
• Sustainably produced and packaged: In
the five years ending 2021, launches of food and
beverage using upcycled ingredients rose at a CAGR
of 63%, compared with 20% for products using
recycled materials, 46% for products with water-
saving claims, 30% for products carrying carbon
emissions claims and 35% for palm oil-free products.
• Clean labels: Around half of consumers
globally consider the absence of additives and use
of only natural ingredients to be at the heart of
“clean” eating, ahead of organics and sustainability.
• Plant-based: There is an annual growth of
46% (CAGR, 2018-2021) with food and beverage
launches with a plant-based and premium & indulgent
claim.
• Alternative protein, including edible bugs:
Two-thirds of consumers globally state that they eat
meat substitutes, while almost a quarter consume
them at least once a day.
The next year THAIFEX – Anuga Asia 2023 will
be hold on 23 – 27 May 2023 at IMPACT Muang
rd
th
Thong Thani. Don’t miss to meet knowledge and fulfil
your fun.
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