Page 79 - FoodFocusThailand No.196 July 2022

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For six days from 14-19 May 2022 at Frankfurt am Main, exhibitors presented Convinced, Excited, and Inspired The exhibitors’
innovations for sustainable and efficient production and packaging of meat and booths were crowded: whether between bowl cutters, transport
alternative proteins. Around 50,000 trade visitors were more than satisfied with lines, or packaging machines, in front of shelves of ingredients,
‘their’ industry meeting, which took place following its usual three-year cycle, in the butchers’ competition area, or in the IFFA Factory – visitors
which corresponds to the industry’s innovation cycle. Wolfgang Marzin, were primarily interested in the haptic experience. Touching,
President and CEO of Messe Frankfurt, also expressed his enthusiasm: “It smelling, tasting, seeing machines in live operation, exchanging
was a pleasure to walk through the halls and meet industry participants again. personal experiences, and expanding knowledge were at the
An almost euphoric mood dominated IFFA. You could clearly feel how relieved top of the agenda. At 96 percent, overall satisfaction is even
everyone was to finally be able to meet in person again. The industry was open higher than at IFFA 2019 - and thus at an absolute top level.
to new topics and impressively demonstrated its innovative strength. The global According to a regular visitor survey conducted by Messe
family reunion once again set the trends for the coming years – not least due Frankfurt, 95 percent were satisfied with the exhibitors’ range
to the expansion to include alternative proteins.” of products and services, and 96 percent said they had achieved
their trade fair visit objectives. Despite the currently difficult
The industry with innovative power shows solutions for general conditions, visitors came to Frankfurt from 129 countries.
tomorrow Automation and digitalisation are the driving topics in meat and With a total share of 72 percent international visitors, IFFA thus
protein processing and were at the centre of the innovations. The exhibiting maintains its high relevance for the global industry. The top
industry also showed solutions and ideas for increasing energy efficiency and visitor nations included the Netherlands, Italy, Spain, Poland,
resource-saving production in order to achieve the EU’s target of climate USA, Brazil, Austria, Great Britain, Switzerland, and France.
neutrality by 2050. As for the packaging industry, the innovations were entirely
in line with the slogan: “As much as necessary, as little as possible”. In addition The IFFA Digital Extension Platform For the first
to recyclability, manufacturers focused on renewable raw materials: bio-based time, IFFA was also extended into the digital space: on the IFFA
packaging as an alternative to plastic made from fossil raw materials points Digital Extension platform, participants were able to contact
the way to a more environmentally friendly future. each other in advance, make appointments and find out about
exhibitors’ innovations even
Successful Premiere: before the fair begun. These
G reat I n t erest i n functions of the digital event
Alternative Proteins The platform will also be available after
trend is toward a more conscious the IFFA onsite event until 31 May
cons um pt ion of meat . 2022. And: Anyone who missed a
Nevertheless, many people do presentation at the IFFA Forum
not want to give up their usual can still watch the recordings on
dietary patterns. Industry and the digital platform afterwards.
trade are therefore developing The IFFA Digital Extension
ever more perfect plant-based recorded 12,661 accesses by the
alternatives – the market for meat end of the show.
alternatives based on plants or IFFA Technology for Meat and
from cell cultures is growing Alternative Proteins The next
rapidly. New products are IFFA will take place on May 3 - 8,
emerging, which also means 2025.
boosting innovation for production technology. Picking up on this trend, IFFA
expanded its product portfolio for the first time and focused on process
technology and ingredients for alternative proteins. Visitors showed great
interest in plant-based meat alternatives, hybrid products, and cell-cultured
meat – both on the exhibitors’ stands and with their participation in the event
programme. The conference by ProVeg and the Discovery Tours led by the More Information Service Info C015
Good Food Institute Europe, for example, were very popular.
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