Page 25 - FoodFocusThailand No.202 January 2023

SPECIAL REPORT

4 Development Strategies for new herbal extracts to ensure international approval, and public-private partnership
Thailand to Become a Global to establish standard quality requirements for premium-grade foods such as quality
Leader in Food Export grades of premium beef and antibiotic- or hormone-free meat of land or aquatic
1. Training of New-generation, animals.
i n n ovati ve-d ri ven F o o d Thailand, with its role as a “Kitchen of the World”, can champion its diversity,
Entrepreneurs: 3,500 entrepreneurs quality, and abundance of raw materials as a strong point in the production and
are trained to focus on the production of processing of its food products. It can also use these highlights to ensure the
future foods, such as health and constant creation of food innovations to expand its market dominance and step
biotechnological foods. The training is up to become a leader in the global food industry.
carried out in partnership with the
network of the Center of Food Excellence
to accelerate the food processing
industry development. Research, More Information Service Info C002
technology, and innovation are managed
in collaboration with public agencies in เอกสารอ้างอิง / References
the Regional Science Park and https://www.scbeic.com/th/detail/file/product/8657/gfm0m1ctsh/EIC_In-Focus_Food-
universities. Specialized food innovation crisis_20221121.pdf
managers are trained to help liaise https://ww1.suphanburi.go.th/files/com_news_manage_ict/2021-04_ae315d200ef67f0.pdf
between entrepreneurs and researchers https://www.youtube.com/watch?v=gpz7OcJhnUE&t=182s
in educational institutions to develop https://www.youtube.com/watch?v=opnWrXG7HI4
innovative food products that can https://www.oie.go.th/assets/portals/1/fileups/2/files/ArticlesAnalysis/ImpactThaifood
commercially and efficiently compete in industry_Russia-Ukraine.pdf
the market. https://www.ryt9.com/s/iq03/3366860
2. Creation of Future Food https://www.bangkokbiznews.com/business/economic/1036013
Innovations: an emphasis is mainly https://www.nestle.com/sites/default/files/asset-library/documents/library/events/2010-
malnutrition-in-older-people/5_emmanuel-pradon_final.pdf
placed on research on future food and http://dynaworth.com/en/product/seasoning.php
its commercial feasibility, building of https://www.nutraingredients-asia.com/Article/2022/04/19/functional-drinks-with-low-calorie-
basic infrastructure necessary for count-trending-in-thailand-qminc#
further development of the Thai food https://coconuts.co/bangkok/news/taste-convenience-thai-frozen-food-sales-15/
industry, improvement of technological https://www.thebangkokinsight.com/news/business/marketing-trends/155504/
competence, and entrepreneur-driven
innovations. This specifically aims at
SMEs and startups so that they can gain
better access to investment.
3. Building of Domestic and
International Business Opportunities:
this strategy can be implemented via
platforms that are suitable for businesses
of all levels, such as the World Food Expo
in Thailand, promotion of food tourism,
food festivals showcasing the regional
potential of Thai food and tourism,
development of digital value chain and
its integration with the global production
chain, and development of the Window
of Thai Food project, which serves as a
platform for product showcasing, tasting,
offline promotion, and business
negotiation.
4. Building of Basic Infrastructure
and Reduction of Business
Obstacles: these projects include, for
example, building of environmental
layouts that facilitate the industrial reform
according to Thailand 4.0 policy,
promotion of food industry innovation
networks for the entire production chain,
food traceability systems on every level,
risk evaluation of health foods,
encouraged use of locally sourced
ingredients for health supplement foods,
standard systems for the verification of

JAN 2023 FOOD FOCUS THAILAND 25

22/12/2565 BE 10:13
22-25_Special Report_Outlook.indd 25 22/12/2565 BE 10:13
22-25_Special Report_Outlook.indd 25