Page 21 - FoodFocusThailand No.202 January 2023

SPECIAL REPORT

Häagen-Dazs Mini Cup “Kanjuku Beni develop the right solutions. This method can even make
Haruka” (Baked Sweet Potato) Häagen-Dazs customers feel more involved.
from Japan has announced a new and limited- HealthLab™ Jam Filled Balls coated
edition flavor called ‘Kanjuku Beni Haruka’ (Baked with white chocolate, Whyte Lamington
Sweet Potato). Not just the flavor, but they put flavored from Australia The filling
some real baked sweet potato in the ice cream for cake snack from HealthLab™ is filled with
sw e e tn e ss. raspberry jam, covered with sponge cake
Moreover, they coated with white chocolate, and dusted
secretly hid the with organic coconut flake. The owner is
sweet potato willing to create a snack from 100%
sauce in the plant-based by using the flavor everyone
core of the ice knows. They are also concerned about
cream cup for sustainability by using recycled materials
a joyful texture. and are open to consumers’ comments for
better.
Unpuzzle Health Consumers today
are becoming more health-conscious.
They are also more knowledgeable about
nutrition. As a result, manufacturers should clearly
present important facts and an accurate perception More Information Service Info C001
on product labels, such as ingredients, nutrient
content, and both the pros and cons of consuming
such food. Moreover, the government should get เอกสารอ้างอิง / References
involved by providing guidance for food and Innova’s Top 10 Trends 2023 Webinar by Lu Ann Williams,
Global Insights Director from Innova Market Insight.
beverage product labeling.
Nutri-Score Label (5 Colour Nutrition Label;
5-CNL) The easily understandable front-of-pack
nutrition label was created for all food and
beverage products referencing the British Food
Standard Agency Nutrient Profiling System
(Modified version) (FSAm-NPS). This label’s
purpose is to reduce misunderstanding about
nutrition information
clarified in the alphabet
A (Dark green), which
means rich in beneficial
nutrition, to E (Red),
which means less
beneficial nutrition. This
label is now actively
used in 10 European
countries.

Positively Imperfect Many years
ago, when a company encountered a
problem, they had to conceal it from
the public. However, the business environment has
evolved over time. Customers today are more
open-minded. They would understand if there
were flaws. This is in line with the current
transparency trend, in which most consumers
continue to trust brands that are willing to reveal
their problems and openly communicate
with customers. Plus, brands can use this
opportunity to solicit consumer feedback to
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