Page 59 - FoodFocusThailand No.207 JUNE 2023
P. 59

SMART PRODUCTION


                            Choice Grade: Should contain at least 50%
                            chicken meat in its main ingredient and mixed
                            with other meat-substituting ingredients, such
                     as soy protein, protein from egg whites, etc. The fatty
                     content usually comes from chicken fat, skin, or other
                     fatty by-products. Popular casings for this grade are
                     natural or cellulose casings. This particular grade also
                     uses starch as an ingredient in a higher proportion than
                     premium-grade sausages. The resulting product will
                     have softness, springiness, and juiciness. It is usually
                     packed in small to medium size packages of about
                     300-1,000 grams and distributed to emphasize modern
                     trade channels and general convenience stores.



                                                                         1. Hen Meat, or meat obtained from egg-laying chickens
                                                                      waiting to be retired, has a low cost. The breeder chicken meat
                                                                      is characterized by high fibrous connective tissues, a considerable
                                                                      amount of tendons, and dark red meat. The raw material producer
                                                                      needs to trim the tendons before they can be used for production,
                                                                      as  the  tendons  tend  to  reduce  emulsification  efficiency.
                                                                      Additionally, the hen meat has a lower water retention rate than
                                                                      general broilers, thereby reducing at least 5-6% of the amount
                                                                      of water in the chicken meat. Therefore, if the producers want to
                                                                      increase the water retention capability, the phosphate content
                                                                      may have to be increased to 0.5% in the formulation of hen meat,


                             Economy Grade: It has a low chicken meat
                             ratio of about 40-49 percent, or even may be
                             lower and often mixed with other by-products
                     obtained from trimmings and commonly used plastic
                     casings. This economy-grade sausage contains a
                     high starch content, so it is suitable for frying to get a
                     crispy-on-the-outside and soft-on-the-inside texture.
                     Its appearance and taste can also create product
                     variety,  whether  red  sausages,  vanilla-flavored
                     sausages,  cheese-flavored  sausages,  or  jumbo
                     sausages, to make the product even more attractive.
                     Due to its relatively low cost, it is usually packed in
                     large packages, about 1-5 kilograms per pack, and
                     focuses on distribution at wholesale stores, markets,
                     or vending carts.

                     Reduce Cost without Sacrificing Quality
                     Economy-grade sausages have the highest market
                     share, followed by choice and premium grades.
                     Producers who intend to compete for a stake in the
                     low-cost sausage market must encounter a price war;
                     therefore,  they  must  find  raw  materials  and
                     ingredients to reduce production costs while maintaining
                     the sausage’s texture. Below are some examples of
                     raw materials and ingredients that will help
                     manufacturers save their production costs to compete
                     in this market.



                                                                                                  JUN  2023 FOOD FOCUS THAILAND  59


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