Page 27 - FoodFocusThailand No.216 MARCH 2024
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SPECIAL FOCUS
Furthermore, taste preferences play a crucial role in The above-mentioned trends regarding consumer demand
consumer choices. For instance, K2 Ventures in the have provided valuable information for food producers in the
®
United States offers Tender Chicken Bites, specially meat and poultry industry in their decision-making process to
formulated for women and children, featuring antibiotic- plan product development that meets consumer needs.
free, gluten-free, and nitrate-free chicken, exemplifying Furthermore, these trends contribute to advancing the United
this holistic approach to health-conscious eating. Nations Sustainable Development Goals (SDGs) by addressing
2. Indulge in novel culinary adventure: This food security, enhancing nutritional standards, and fostering
includes exploring exclusive offerings from special sustainability within agricultural systems.
hard-to-access menus that incorporate molecular
gastronomy techniques to tantalize taste buds and
introduce innovative textures. These experiences are More Information Service Info C001
curated to be memorable, often leveraging social media
platforms for widespread visibility and engagement.
Take, for instance, the ready-to-eat chicken breast
products by Roli Roti , employing the sous vide method เอกสารอ้างอิง / References
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to preserve nutritional integrity and ensure optimal 1. สำำ�นัักวิิจััยเศรษฐกิจัก�รเกษตร. (2566). สำถ�นัก�รณ์์สำินัค้้�เกษตรที่่�สำำ�ค้ัญและ
แนัวิโนั้มปีี 2567. สำำ�นัักง�นัเศรษฐกิจัก�รเกษตร กระที่รวิงเกษตรและสำหกรณ์์.
juiciness, offering consumers a delightful and 2. https://www.facebook.com/foodinnopolis/videos/292569687144624
convenient dining experience. 3. https://www.meatpoultry.com/articles/26465-brave-good-kinds-tender-
3. Experience food as a way to connect with chicken-bites-at-walmart
stories and cultures, where each dish reflects its 4. https://roliroti.com/products/salt-pepper-chicken/
origin’s history and lifestyle: This trend highlights 5. https://www.westchinatour.com/kunming/what-to-eat-in-kunming.html
the unique flavors of locally sourced ingredients, 6. https://fivewayfoods.com/products/beef-bone-broth-1
evoking a sense of nostalgia. For instance, Yunnan 7. https://www.amcor.com/insights/case-studies/reduce-plas
ham (Xuanwei Ham), with over 250 years of history, tic-meat-packaging
draws tourists to its place of origin in Yunnan to savor 8. https://pipingrock.com/th-br/products/chicken-sternum-collagen-type-
its rich taste and heritage. ii-3000-mg-per-serving-120-quick-release-capsules
4. Make a positive impact on the world through
their food choices: The food industry accounts for
26% of annual greenhouse gas emissions. This has
led to a growing trend towards sustainable food
systems and food security, urging food manufacturers
to develop products that reduce food waste and
environmental impact. For example, beef bone broth
from Five Way Foods in the United States not only
®
offers a nutritious boost of protein, minerals, and
vitamins but also aligns with this sustainability trend.
5. Seek confidence, safety, convenience, and
efficiency in consumption habits: This trend is
reflected in the use of smart packaging solutions that
prioritize convenience and offer extended shelf life,
coupled with robust traceability measures to ensure
product safety and quality standards. Artificial
Intelligence (AI) in the food industry is also being
developed to increase efficiency throughout the supply
chain. For example, the Italian brand Chiola utilizes
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film packaging and cardboard burger boxes to reduce
the use of plastic and mitigate carbon dioxide
emissions.
6. Opt for foods that enhance physical
appearance: This trend includes the consumption of
dietary supplements designed to improve skin, nails,
hair, or combat aging. For example, collagen capsules
derived from chicken breast cartilage are popular
choices for maintaining strong joint health and youthful
skin, etc.
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