Page 26 - FoodFocusThailand No.216 MARCH 2024

SPECIAL FOCUS

supply of products in the domestic market and stricter
government measures aimed at ensuring safety and
preventing illegal imports. However, despite reductions from
major importers like China and the UK, South Korea and the
European Union are still expected to increase their beef
imports. As for chicken meat, global imports are projected
to reach approximately 11.498 million tons in 2024, reflecting
a 2.37% increase from 2023. Japan is anticipated to lead in
chicken meat imports from Brazil and Thailand, while
Thailand’s enhanced confidence in its compartments,
traceability systems, and stringent measures to control and
prevent animal diseases, along with certification standards
for Thai chicken processing and export factories, have made
chicken products from Thailand acceptable to trading
partners.

Consumption Overview For the year 2024, the Export Situation In 2024, global pork exports are
global pork consumption outlook is estimated to expected to be recorded at 10.365 million tons, an
be approximately 114.925 million tons, showing a increase of 2.18% from 2023. Thailand is expected
slight decrease of 0.07% from 2023, primarily due to reduced to export chilled, frozen, and processed pork at a slightly
consumption in China and the European Union. Conversely, increased level or close to the 2023 recording. As for beef,
Thailand is expected to see a rise in pork consumption to a total of 11.91 million tons is expected to be exported, an
1.377 million tons, reflecting a 4.56% increase from 2023. increase of 1.49%, as Argentina, Australia, and Brazil are
In terms of beef consumption, the global outlook for 2024 indicating higher consumption trends. Thailand is also poised
is projected to reach 57.445 million tons, representing a to boost its exports of live cattle, beef, and related products,
decrease of 0.95% from 2023. This decline is attributed to with negotiations underway to facilitate exports to Vietnam,
a decreasing trend in the United States, counterbalancing China, Laos, and Cambodia. Chicken meat exports are
increases seen in India, Brazil, and China. Thailand is also expected to reach 14.002 million tons globally, up by 2.91%
expected to experience a notable increase in beef from the previous year, with Brazil leading the pack. As for
consumption, projected to rise by 7.21%. As for chicken Thailand, we rank fourth in chicken meat exports, with fresh
meat, consumption is projected to reach 100.82 million tons frozen chicken destined for Japan, China, and Malaysia, and
globally in 2024, marking a 0.94% increase from 2023. The processed chicken for Japan, the UK, and the European
United States, the world’s leading producer and consumer Union. The country also shows a tendency to increase its
of chicken meat, is expected to have an increased chicken meat exports by an average rate of 2.75% compared
consumption of 1.27% in 2024. Mexico, ranked as the to 2023.
second-largest importer of chicken meat, is poised to witness
the highest growth rate in consumption at 5.13%. In contrast,
Thailand’s consumption is expected to see a marginal uptick Trends in Meat and Poultry Products
of 0.05%, or to reach 2.066 million tons. This modest increase Consumption
can be attributed to the country’s economic recovery and From the analysis of the meat and poultry markets mentioned
the affordability of chicken meat as a quality protein source above, it is evident that globally, there is still a high demand
compared to other meats. for meat and poultry consumption, even though consumers
tend to demand more alternative protein sources. Therefore,
Import Situation In 2024, global pork imports are when consumption patterns change, manufacturers will be
expected to amount to 9.749 million tons, an prompted to develop products that respond to consumer
increase of 1.12% from 2023. The increased needs. The information on future food trends and the needs
numbers are expected to be from main importers such as of modern consumers in 2024–2025 from the Trend and
China and Japan. As for Thailand, the numbers for imported Future Concept Research Lab (Baramizi Lab) and Food
pork products and other parts will likely be close to what was Innopolis has summarized the following trends and consumer
recorded in 2023. For beef, it is expected that the overall needs:
imports will be at 10.212 million tons, which is a decrease 1. Promote overall well-being, encompassing both
of 1.34% from the previous year as main importers such as physical and mental health: The trend focuses on mindful
China and the UK will reduce their imports. Similarly, Thailand consumption practices that prioritize disease prevention and
is anticipated to witness a decline of 3.46% in its imports of longevity. This approach involves tailored food products
live cattle, beef, and related products from 2023. This designed to suit individuals based on factors such as DNA,
decrease is attributed to several factors, including a higher ethnicity, gender, health background, and lifestyle.

26 FOOD FOCUS THAILAND MAR 2024

19/2/2567 BE 19:26
22-27_Special Focus_��������.indd 26 19/2/2567 BE 19:26
22-27_Special Focus_��������.indd 26