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Drinking Supplement Edition

Risk Factors Affecting Food and Beverage Sector
The United States has maintained Thailand in the Tier 2 Watch
List on its human trafficking report, creating risk on Thailand
export sector due to the Foreign Affairs Ministry of the US has
issued that a country, which has remained in the Tier 2 Watch
List for the second consecutive years could have a chance to be
downgraded to Tier 3 in the next estimation which could affect
image of Thai products, especially on fishery products in the
future .
Thailand has been kept a yellow card under the European
Union (EU) review of the country’s status on IUU – illegal,
unregulated, and unreported – fishing problems, causing Thailand
as a risk country to get the red card and could face export
suspension for processed fishery products to the EU market.
However, Thailand has continuously solved the IUU fishing
problem and it is has improved considerably.
Risk from the amendment of Thai laws to allow import of pork
meat and offal which have ractopamine to cause red meat from
the US. Recently, the involved agencies have discussed and
studied on the possibility to amend the law. If the law could be
amended to allow an import of red meat with ractopamine from
the US, it would create huge impact on Thai swine raising industry
as the price of Thai pork is higher than the US (American citizens
do not eat offal. So in an average, the price of import pork meat
from the US will be lowered than Thai meat).

Global Beverage Market that Thai could Seek
Opportunity
USA: Healthy Herbal Tea which made from Thai natural raw
materials such as ginger, peppermint, lemongrass, and turmeric
are some beverage that are expected to have high potential to
grow in the US market. Thai entrepreneurs should focus on
working age and elderly American consumers, who need
beverage that help strengthen their bodies, promote the immune
system, and nourish their health. Moreover, the drink made from
tropical fruits or Super fruits such as coconut, pomegranate, and
mangosteen have great trend and market opportunity to grow
in the US market as these herbs and fruits are all medicinal
properties and have a lot of health benefits.
Japan: Naturally Healthy drink which made from natural raw
materials that are good for health such as brown rice and fortified
/ functional foods with added health benefits such as collagen
are the most popular health food products in Japan accounted
by 51.6 percent and 35.6 percent of total sales value of healthy
food and beverages in Japan market in 2017, respectively.
Healthy beverage which non-alcohol is the most popular product
in Japan market accounted by 58.1 percent, followed by dairy
products which has a 16.4 percent market share.
China: Drink that reduce the amount of some substances
for health (Better for You), such as sugar, preservatives, and etc
have high potential to compete in China market due to strong
economic growth and better living quality. Consequence, many
Chinese consumers are starting to focus more on their health
and their living quality. Also, with rapidly increasing numbers of
elderly people, the demand for healthy food is increasing.
However, the production capacity in the country is not sufficient
to meet the demand of Chinese people, while there is a problem
on producing quality product; foreign entrepreneurs, thus, have
entered to do a health related businesses in China, while China
have continued to import healthy food products from overseas.

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