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System,” such as the use of water-based smoke treatment in a coffee bioactive substance from coffee pulp with shorten processing time
roaster plant so that it can create a 100% zero-waste production. It has more than 12 folds compare to conventional technique. Moreover, the
also targeted to reduce carbon dioxide emissions in every production balsamic vinegar from coffee pulp exhibits lipid lowering effects and
process to neutral carbon. improved fatty liver in rats.
“Besides an intention to reduce waste along the production process, A research and development of coffee has created many innovative
Hillkoff has valued the important of the community by encouraging hill products. It is the beginning and the opportunity of Thai coffee to break
tribe farmers to use shell of coffee beans for producing fertilizer for through the bottleneck of the coffee business, which has high
growing organic coffee on the mountain. It also promotes the use of competition in style of drinking and taste, as well as image of coffee
multi-level plantations for growing coffee, herbs, as well as other crops shops in general coffee business.
to continuously generate revenue and diversify the risk of overproduction
for coffee. Moreover, Hillkoff has also purchased all the hill tribes people The Main Principle Still Proceeds
production, which has ensured that farmers will have more income, while “Nevertheless, we still do not leave the coffee business, which is the
no need to encroach into the forest.” Said Naruemon. beginning of our business,” Naruemon told us. “Although, nowadays
With a commitment to promote the learning and developing the coffee the coffee bean business has grown continuously and until we can
industry in all dimensions, from the pioneering of the coffee business as say that it has over-demand as there are many domestic and foreign
an entrepreneur, who encouraged farmers to grow coffee and process coffee beans for consumers to choose; the demand for coffee beans
coffee, roasted coffee with the most advanced technology; to date, we in the market has continued to rise. Consequence, we have to increase
have become a leader in innovation and produce coffee with new our production to ensure adequate supply, while have good
innovation under the concept “Jump Out the Coffee Cups”, which is the management system with higher standard than previous.”
beginning of research and development of coffee products seriously. Currently, the highest production capacity of Hillkoff’s coffee bean
is approximately at 600 tons per year. Since the plant is located in the
Jump Out the Coffee Cups city area, it is difficult to increase the production capacity. Thus, Hillkoff
In the past, in the process of processing coffee beans, the flesh of coffee has decided to build a new factory in Amphor Mae Tang, which is about
or cherries is not used, and often left to waste. Or even a parchment 30 kilometers far from the first factory and located in the north of Chiang
coffee, which has been tried to be utilized and adapted as a coaster from Mai. The new factory, which has nearly its construction soonest, is
parchment coffee, yet the waste from coffee production is remained in located on 50 rai of land. It consists of 5 international standardized
large amount. From this problem, a study on the texture of coffee found production buildings, a trial coffee plantation that includes the rare
that there is a biological substance called Chlorogenic acid at 11%, which Arabica species, medium-sized fish and buffalo farms, and two
helps reduce the accumulation of fat in the blood, reduce inflammation intelligence green houses that have wireless system installed so that
and antioxidant activity. Consequence, it has been developed as a coffee they can control the variable factors at anytime and anywhere. Every
extract and later developed into innovative products under the concept building is made by Thai. It is expected that when it completed, it will
“Jump Out The Coffee Cups”, many of which enhance the value of coffee be able produce up to 1,500 tons of coffee beans a year.
to double as well as create the opportunity to research and development “At the new factory, we will not only able to support the production
of Thai coffee in many dimensions. For example: of more coffee beans, but also can produce other innovative products
Coffee Cherry Tea Made only from ripe coffee, red, and mature. At from by-products. We are also hoping to promote it as a learning and
1this stage, only hands are used to cultivate the produce. When the education center for those who are interested in neutral carbon and
fruit has been cultivated, it must be processed within 24 hours. Coffee zero-waste. We are committed to utilize wastes for the benefit of all,
cherry tea contains high antioxidants, helps prevent the deterioration of which we have highly concerned,” Naruemon noted.
body cells, and stimulates the formation of collagen. Thus, it has high We can observe that for every business in current, research and
health benefits. development, innovation, and the development to commercialization
The Coffee Cherry Concentrate Drink A functional drink made from are important for creating sustainability for the organization. Hillkoff,
2the flesh of coffee, which is categorized as a superfood containing which has been in the coffee industry for more than 45 years, is one
phenolic compounds and acetic acid, which inhibits the cholesterol, which of the good examples of the business that can effectively and perfectly
is not absorbed through the intestinal cells. A clinical research has shown integrate resources in order to create sustainability for the organization
that coffee extracts help increase size of cholesterol-micelle, resulting and local community… “We continue to promote a business and support
in less cholesterol absorption into body. to higher achievement. Of course, we also want our local community
Balsamic Vinegar from Coffee Pulp A tasty balsamic vinegar is to grow and prosper together,” Naruemon Taksa-Udom concluded.
3developed from cherry coffee pulp; by-product from coffee been
processing. Various innovative processes were applied to increase
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