Page 28 - FoodFocusThailand No.214 JANUARY 2024

SPECIAL REPORT

5. Local Goes Global The charm of local foods is
expected to spread its wings far across the world because
these foods, usually made from authentic, locally sourced
ingredients with truly original flavors, make some groups of
consumers feel closer to home. At the same time, they also
help spread local food cultures to overseas economies. For
instance, Korean kimchis have been made into a plethora
of products, such as soup powder, bottled sauce, and snack
aroma. Similarly, Thai curry pastes have been developed
and turned into a variety of condiments and convenience
foods.
6. Home Kitchen Heroes Home cooking is still a rising
trend as opposed to the decline of dine-in experience. Parties
and gathering with friends and families have moved from
restaurants to houses and homes instead. This is a golden
commercial opportunity for convenience foods, food
ingredients, and cooking utensils, which will help improve
the convenience of home cooking.
7. Indulging in Health Health food and beverage
producers will continue to strive for enhancing the quality of
menu design and planning, ingredient selection, and cooking their existing health products through research and
preparation. These include, for example, an automatic frozen development. For instance, through advanced research, new
pizza vending machine with a food heating system that can active substances with health benefits and novel ingredients
prepare a ready-to-eat pizza within 3 minutes or a mobile are discovered. In addition, the synergistic effects of multi-
phone app that can suggest or design plant-based menus. mix nutrients are also being studied.
8. Oceans of Possibilities Seafood products are still
Catching up with 10 Promising Trends of 2024 trending. Consumers normally seek environmentally friendly,
In October last year, Innova Market Insights, another expert novel, or alternative products, such as plant-based or algae-
in consumer data analysis, revealed top 10 compelling food based seafoods.
and beverage trends of 2024 as follows: 9. H2.O: Quenching the Future Beverages are still in
1. Ingredients: Taking the Spotlight Key or main the limelight and under constant research and development.
ingredients used in food and beverage production will garner Coupled with health awareness, functional drinks that help
more attention from consumers, who will be looking at regulate water and mineral balances will enjoy rising
package labelling for more information about ingredients or popularity, along with electrolyte drinks such as sports drinks
health claims. Such phenomenon will encourage the and energy gels.
improvement of product images as well. 10. Minimizing the Noise The last, yet one of the most
2. Nurturing Nature A growing awareness of climate significant, trend is clear and concise communication about
crisis has inspired consumers to patronize green enterprises product information to consumers. An easily understandable,
that rely on environmentally friendly manufacturing process, direct, and simple message will help consumers truly
in which, for example, no chemicals are involved or all understand the product information without rejecting it at first
ingredients are used up without leaving any leftover behind sight.
(Waste Not) to preserve ecological sustanability and reduce This compilation of emerging top trends of 2024 for food
pollution. and drink consumption is based on consumers from around
3. Prioritizing Prevention Health concerns may no the world and is expected to assist in the creation of
longer be a distant issue. The fact that consumers have innovations and products that can more effectively satisfy
started prioritizing prevention over treatment has sparked a diverse demands for health-happiness balance, environmental
trend where health products are being sought after to ensure sustainability, and ease of consumption.
better self-care and healthcare from earlier stages of life and
reduce potential health risks in the future. Consumers usually
look for keywords such as “Preventive Care” and “Healthy
Ageing” in their desired products. More Information Service Info C002
4. Plant-based: The Rise of Applied Offerings
From recent years until now, plant-based food has always
been among the top trenders and will continue to garner
constant public interest this year. Consumers usually look เอกสารอ้างอิง / References
for plant-based food in many different and diverse forms. Innova Market Insights
These features, such as upgraded menus or flavors, will Mintel
improve the experience and remove the boring factor from
plant-based food consumption.

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