Page 39 - FoodFocusThailand No.216 MARCH 2024
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                    8.2 grams, constituting about 37% of the total energy in the   The Growth of Low-Fat Animal Products for Health
                    product. Table 1 demonstrates that using microcrystalline   Market
                    cellulose gel at 10% as a fat substitute did not adversely affect   Despite having few producers in Thailand due to their higher
                    the quality of the products in terms of color, flavor, texture,   prices compared to regular products, low-fat animal products
                    taste, and appearance.                              are gaining traction globally. The global market overview in 2023
                                                                        revealed that the low-fat animal product category reached a
                    Guidelines for Using Konjac Powder to Develop       value of 9.5 billion US dollars. Projections indicate a promising
                    Low-Fat Isaan Sausage Formulations                  future, with an average annual growth rate of 4.6% expected in
                    Isaan sausage is a beloved product among Thai consumers,   various international markets (North America, Europe, Asia-
                    and konjac powder offers a promising solution for reducing   Pacific, Latin America, the Middle East, and Africa) from 2023
                    the fat content of this traditional delicacy. Derived from the   to 2034. This trend is particularly pronounced in countries like
                    konjac plant, konjac powder is a complex carbohydrate   Canada, Germany, and Japan, as consumers increasingly
                    composed of indigestible glucomannan fibers. To effectively   prioritize health. Furthermore, there is a notable shift towards
                    replace pork back fat in sausage formulations, konjac powder   health-oriented products in international markets, including
                    must first be prepared as a gel and ground into small particles,   antibiotic-free meat and products avoiding certain food additives
                    as shown in Figure 1. Generally, the production process for   like  nitrites,  nitrates,  phosphates,  flavor  enhancers,  and
                    these sausages typically involves a 3-day period of   colorants, reflecting growing consumer concerns about wellness.
                    fermentation and drying. If the konjac gel is excessive added,   Thailand is recognized as one of the world’s leading food
                    the product will become more shrink. Based on that, a   producers, presenting a significant opportunity to develop low-
                    recommended ratio of 15% konjac gel (mixed with 15% pork   fat or reduced-fat animal products to meet market demands.
                    back fat) results in a product closely resembling the shrinkage,   This aligns with the increasing trend of consumers worldwide
                    texture, and appearance of the standard recipe, which   prioritizing health and wellness.
                    typically consists of 30% pork back fat (as depicted in Figure
                    2). Furthermore, incorporating konjac gel at this ratio reduces
                    the fat content in Isaan sausage products by 46% and
                    decreases the total energy content by 32% compared to the
                    traditional formula (as outlined in Table 2).                 More Information        Service Info C003
















































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