Page 87 - FoodFocusThailand No.222 September 2024

STRENGTHEN THE PACKAGING

of sticker material types since the backing paper is stabilized, and shape. Whereas “linerless” labels can only be produced
allowing for easier label application and reducing waste in in a rectangular format, another aspect that restricts the
the process. In addition, the leading manufacturers of full efficiency of “linerless” labelling systems is the fact that running
wrap labelling have established recycling programs to these materials causes increased cleaning work on the machine,
efficiently manage the remaining materials, which have such as cutting labels from the endless stock residue of the
environmental and sustainability benefits. material layer on the labels that builds up on these knives and
4. Lots of space for communication with a clear view labels require applying glue directly to the label for wrapping.
of your product: Another advantage of full wrap labels is This type also requires cleaning or checking the gluing unit
that brand owners have more area for information on the regularly. Those make machine running time is therefore reduced
product compared to other labels. Also, you can select significantly.
transparent labels to present the product in the pack. Since Full wrap labelling is another interesting packaging solution
food packages are frequently stacked on shelves in stores because it is a self-adhesive label that you can choose from
Full Wrap Labelling: or supermarkets, full wrap labelling increases visibility on the various materials of packaging, thus making the products stand
out on store shelves. This is considered another way to
shelf since the label also runs over the side of the package.
communicate information to consumers, as well as help
On the other hand, opaque labels can also be used to provide
The Labelling more product information. businesses increase sales.
5. Higher efficiency than cardboard sleeves:
Cardboard sleeves are one of the labels that can promote
Solution for sales. Due to that fact, this type of packaging involves a More Information Service Info C014
significant extra cost when compared with automatic full wrap
labelling because it must be processed manually and requires
Differentiate an additional label on the rear to attach the sleeve to the เอกสารอ้างอิง / References
pack. When compared with automatic full wrap labelling, it
https://multivac.com/gb/en/company/stories/maximum-pack-attractive
can work faster and reduce work steps. In addition to the
ness-with-full-wrap-labellingBottom of Form
Your Packaging advantage of high-level automation, full wrap labelling also https://multivac.com/bg/en/our-solutions/applications/labelling-appli-
offers the benefit of security. One aspect here is that self-
cations/full-wrap-labelling
adhesive labels do not fall off as easily as cardboard sleeves
http://readonline.ebookstou.org/flipbook/16648/files/basic-html/page312.
during logistic processes. Also, it can prevent switching the
label against that of a similar but lower-priced product. html
6. Higher attractiveness than “linerless” labels: Full https://youtu.be/GZ2Gd7YmkyA
wrap labels benefit from greater flexibility, especially in design https://youtu.be/GZ2Gd7YmkyA

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