Page 60 - FoodFocusThailand No.226 January 2025

STRENGTHEN THE PACKAGING

2. Tamper Evident Packaging is designed to 5. Portion-Control Packaging is an innovative solution tailored to
show clear signs if the package has been opened, current lifestyles, where many individuals prefer eating alone and seek
allowing consumers to verify that the food has not conveniently portioned foods to save time. In an era where health
been tampered with before reaching them. This consciousness is prominent, people aim to manage their weight by
feature is crucial for preventing the consumption of avoiding over-consumption. This need arises from scenarios like
food that may have been compromised due to mindlessly finishing an entire bag of snacks while watching TV or working
premature opening, regardless of the reason, at a computer. Therefore, portion-control packaging helps prevent
which is a vital component in ensuring food overeating by offering appropriately measured servings that align with
safety. the nutritional needs of each meal. Developing such packaging presents
3. Microwaveable Packaging is made from significant challenges, requiring meticulous attention to detail and clear
materials capable of withstanding high temperatures labeling.
of at least 250°F (approximately 121°C), which is
safe for microwave heating. Common materials
include high-density polyethylene (HDPE) and
polypropylene (PP). This design allows consumers
to heat food directly in the packaging without needing
to transfer it to another container. By reducing ที่่�มา / Source: https://www.eatthis.com/portion-controlled-weight-loss-snacks/
preparation time and increasing convenience,
microwaveable packaging is well-suited to modern 6. Eco-Friendly Packaging Eco-friendly packaging is a crucial
lifestyles and is commonly sold in convenience approach to reducing environmental impact and has become a significant
stores. factor influencing consumer purchasing decisions. Such packaging is
4. Portable Packaging is lightweight, typically typically designed to be reusable or recyclable, aligning with the principles
weighing no more than 200 grams, and compact for of the circular economy, which focuses on minimizing waste and utilizing
easy transportation and consumption anywhere. resources efficiently. Moreover, eco-friendly packaging has become
Over the decades, nearly all types of ready-to-eat a new standard adopted by businesses to meet consumer demands and
foods have adapted their packaging to meet these contribute to sustainability.
needs, and the market continues to grow. For
example, Nutella&GO!, launched in 2012, offered
a convenient way to enjoy Nutella without needing
bread, becoming part of a special family activity. In
2021, Nutella&GO! introduced a multigrain version
with breadsticks containing oats and blueberries
paired with hazelnut butter. Similarly, other products,
such as on-the-go lifestyles pre-cut fruits in small
packages, are widely available in convenience ที่่�มา / Source: https://www.plasticstoday.com/packaging/hot-bagged-and-now-
stores. recycle-ready-carryout-food-packaging

From the examples above, it is evident that convenience has become
a critical factor in the development of food packaging innovations. This
is a direct result of fast-paced lifestyles and tightly packed schedules,
which have given rise to on-the-go eating behaviors. Consequently,
the demand for packaging that is easy to use and portable has significantly
increased. It can thus be said that “convenience” has become intrinsically
linked with the concept of “food packaging” to the point where the two
are virtually inseparable.

More Information Service Info C012

เอกสารอ้างอิง / References
Gudmundsson, B. 2019. Packaging Designed for Convenience.
https://www.inecta.com/blog/packaging-designed-for-convenience
Jenns, C. 2023. Convenience food and inconvenient packaging.
https://www.packaging-gateway.com/news/convenience-food-inconve
ที่่�มา / Source: https://www.ferreronorthamerica.com/news/ nient-packaging/
nutella-expands-popular-nutella-and-go-line-with-new-de- Kaur, M. 2020. 6 Things to Consider When Packaging for Convenience.
licious- https://lekac.com/general/6-things-to-consider-when-packaging- for-
convenience
Science Reference Section, Library of Congress. 2019. Who “invented” the TV
dinner?. https://www.loc.gov/everyday-mysteries/food-and-nutrition/item/

60 FOOD FOCUS THAILAND JAN 2025 who-invented-the-tv-dinner/

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