Page 59 - FoodFocusThailand No.226 January 2025

STRENGTHEN
STRENGTHEN THE PACKAGING THE PACKAGING

Convenience Packaging:

Innovations Tailored to

Modern Lifestyles

Developing packaging that meets functional and satisfaction needs requires adaptability to the pace
of modern times and consideration of consumer behavior. This is essential for competitiveness and
sustainability in the fast-paced digital marketplace.

From Digital Lifestyle to Convenient 1. Easy-to-Open Packaging is typically designed to be opened with one
Packaging hand without requiring additional tools. This key feature enhances consumer
In the 1950s, most consumers preferred eating convenience, providing a sense of accessibility to the product. It also creates
dinner together as a family. Americans often a positive user experience, often leading to repeat purchases. Continuous
gathered around the television for dinner. However, advancements in this type of packaging have resulted in innovations
preparing food at home was time-consuming and such as flexible packaging. These packages often incorporate features like
required effort to gather ingredients and seasonings. tear notches, perforations, and peel-back strips, combined with laser technology.
This led to the development of TV dinners, This technology ensures the packaging remains intact until opened and allows
pre-cooked frozen meals packaged in aluminum for precise tear control, effectively preventing spills and product loss.
trays that could be heated in an oven and eaten
immediately. This innovation marked the beginning
of convenience-focused ready-to-eat meals.
Today, eating while performing various
activities, such as working, using computers, or
commuting (Eating on-the-go food), is common.
This aligns with fast-paced lifestyles and drives
the growth of on-the-go foods. Consequently,
packaging innovations have emerged to enhance
convenience for consumers, including:
ที่่�มา / Source: https://www.microlasertech.com/en/applications/easy-open-packaging/
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