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SURF THE AEC

Our suggestion: As measures to keep up our 4. Thai entrepreneurs should conduct a marketing research on
competitive edge, we should: Chinese consumers’ behaviors, their preferences and tastes, in
1. Encourage investment in EEC, especially in fields related to order to be able to answer precisely to their needs and demands.
China’s chain of production. For instance, investment should be 5. Thai operators and all Thai people should make acquainted
supported in the field d of electronic parts with imported raw materials with Chinese and English language to be able to communicate
from the Lao PDR -- a country rich with gold, copper and bauxite with tourists.
(raw materials for aluminum production) -- before exporting the 6. Local hospitality operators should prepare
manufactured parts to production lines in China. themselves to impress the in-bound
2. Set up measures to regulate and control Thai and Chinese tourists with impeccable services
middlemen for a fair competition and to make certain that local both in terms of accommodation
producers are not taken advantage of. and products.
3. Ministry of Commerce and Ministry of Agriculture and 7. Thai workforce needs to be
Cooperatives should cooperate in planning production and marketing educated and prepared with
strategies to penetrate China’s secondary-town markets with fruits relevant digital know-how’s for the
and innovative agricultural products through E-commerce channel. successful setting of the Smart
digital Hub.

Marketing with Alibaba.com
Alibaba.com is the world’s biggest wholesales website. China aimed for
this website to be a platform for all enterprises, small and big, to make 24/7
online trades with the rest of the world without having to deal through
middlemen– with Municipality of Chongqing as the distribution hub. Goods are
to be transported by hi-speed trains from Chongqing through 6 routes of the
new One Belt One Road project connecting China to Europe, Russia, Africa,
the Middle East, South Asia and Eurasia.

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