Page 47 - FoodFocusThailand No.155_February 19

SURF THE AEC
SURF THE AEC

rising business persons, athletes, and highly Restaurants: A famous French chef Joël Robuchon joined famous sushi chef from
successful celebrities. They are apt to even Sukiyabashi Jiro to open a one-night special dinner course for 58,000 yen per person,
higher demand than the second group, and where both chefs will compete to offer the delicious yet exotic menus from the same
they are gravitated to risk taking at investment ingredients. The course is well-received, and the customers must sign up as a premium
management. member before they can attend.
The given examples are the businesses that Thai entrepreneurs are skilled at. For
Products and Services for example, Thai food is regarded as a premium food in the global level, and it should be
Millionaires
Luxury Watches: Popular shopping easily accepted by Japanese millionaires. At the same time, one can arrange all the
centers in Japan start to have more stores mentioned businesses, such as a cruise ship tour to Thailand where customers can
for luxury watches. The target customers are take part in Super Chef TV show and try “the most premium Thai food”. During the trip,
male who are keen on buying winding watch tourists can travel to pearl farm and stay in Thailand’s luxury senior home. This should,
and female ages more than 40 years old who more or less, attract rich Japanese spenders.
works in executive level.
Pearl: Famous pearl businesses are
expanding new branches like never before. It
is said that Japanese millionaires adore pearls,
especially those that are unlimited edition.
Luxury Travel: Travel agencies are
offering new exiting travel packages such as
a trip to south pole in 12 days for 4.08 million
yen per person, or a luxury European tour for
seniors.
Cruises and Luxury Buses: NYK Cruises
hosted a trip around the world for 26.25 million
yen, and the tickets were sold out within half
an hour. Meanwhile, JTB Corporation also
provides a service of luxury tour bus, which is
always fully booked, offering similar service to
a first-class flight experience.

Hi-Class Residence for Seniors:
Benesse Style Care Co., Ltd, launched a
premium residence, Aria Bunkyo Hongo, which
provides decoration similar to 5-stars hotel at
a price of 99 million yen, and 500,000-700,000
yen monthly fee. The residence is currently
fully occupied.

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