Page 54 - FoodFocusThailand No.164 November 2019

STORAGE, HANDLING & LOGISTICS

SI
SITE VISITTE VISIT

Living in an urban society
could unintentionally push us
towards hasty lifestyle. Cooking at
home could be tiresome in a busy
day, which is why rice and curry
gain more prominent role in many
households, especially among
those living in the urban area.
Plus, these ready-to-eat products
offer many choices to choose
from. However, many products still
require microwave to heat up, and CSR Campaign with the Royal Thai Army
yet it is the easiest, most
convenient, and fastest way. Now, following the Halal standard. The cooked food will be packed into
imagine if you don’t need to use any electrical appliances to heat up the pouch pack before being sent to the sealing room to be sealed.
your food, and still can enjoy it as if it was just merely cooked fresh Quality and weight checking are done before sealing. Each day, the
from your stove.
factory has an average capacity to produce up to 2,400 trays. Another
What is CHIM DOO Ready Meal … Is it a self-heating production line is rice production, which starts from weighing 100%
Thai Jasmine Rice into the pouch bag before being cooked. The
Ready Meal? cooked rice will be blown dry for 1 night in order to prepare for the
In 2013, Takaso SC (Thailand), a ready-meal factory from Malaysia, next process, which is packing. As of now, the factory can produce
was established with a listing asset worth 20 million baht. Within 5 40,000 sets of ready-meal per month, depending on the demand of
years, the company has successfully set up a factory to manufacture the customers. The food sterilization process is done via a retort
and distribute its “CHIM DOO Ready Meal”, first launched in early machine, and the product can be kept for up to 18 months at room
2018. Their products include “Ready Meal Pouch” and “Heat and Eat temperature. The curry-pouch products are available in 8 recipes;
Box”, and all of the ingredients are from Thailand. As of now, the Gai Phad Khing (Stir-fried chicken with ginger), Krapow Gai (Stir-
company’s research and development team is working hard to crack fried chicken with holy basil leaves), Chicken Massaman Curry,
the code and produce more authentic Thai recipes to match the taste Stir-fried Chicken with Chilli, Kaeng Pah Gai (Hot and spicy curry
of most Thais. with chicken and Thai herbs), Tom Yum Gai, Chicken Green Curry,
“Ready Meal Pouch” is a Thai recipe packed in a pouch bag, which and Chicken Penang. All of the products are free from additives and
can be eaten instantly after opening or heated up by putting in hot preservatives. The company hopes to expand to seafood products
water. Meanwhile, “Heat and Eat Box” is a ready-meal that comes by next year.
with a heat pouch. Once you pour the water onto the pouch, a chemical
reaction occurs and heat up the product. Thus, there is no need for a CSR Campaign with the Royal Thai Army
microwave. These products can be kept at room temperature lower Even though CHIM DOO Ready Meal has been recently launched,
than 55 degree celsius. They are convenient to be taken anywhere the products have been rapidly accepted by the consumers, including
either for travelling, trekking, camping, or even for distribution of the glorious force protecting the country like the border force of the
disaster impacted areas. Despite similar products being available Royal Thai Army. “Food products for the soldiers who work at the
online from international competitors, Takaso SC (Thailand) is the first border must be very convenient to eat, full of nutritions, easy to
company in Thailand who has successfully used heat pouch technology transport via aviation, and capable of being dropped from the
with ready meal and has been certified with Halal standard and helicopter without being destroyed. We developed the products that
certification from the Thai Food and Drug Administration (FDA).
suit this consumer group and use a camouflage package to create
Chemical Heating Innovation distinctiveness. We aim to produce for them continuously to show
our social responsibility to the Royal Thai Army, and we supplied
The new ready-to-eat meal does not rely on microwave, but rather on around 30,000 packages per month”, Mr. Chin explained.
chemical reaction. Inside the package, there is a big bag of water and
a bag of heat generator, which is imported from Malaysia. The heat And… Up Coming Products from CHIM DOO
generator contains Calcium Oxide (CaO), which reacts to water and Now, products from CHIM DOO Ready Meal are selling across
generates Calcium Hydroxide (Ca(OH) ) and heat. The heat will pass Thailand in leading modern trade stores and supermarkets. The
2
to the food tray that lays on top of the solution, causing the temperature company also expanded the sales into Laos, and eventually will
of the food to rise to 80 degree celsius within 5-7 minutes. The heat gear towards Malaysia. “The responses from the consumers are
pouch has been certified for food safety from SGS, and leaves no very good and we hope to develop new products to add more
dangerous residue to the environment. Moreover, the vapour from the diversity. By the end of this year, we aim to launch a new product,
heating process has been tested to be chemical free and leave no which is a hot pot sukiyaki in 2 flavors; Tom Yum and Mala. With the
toxic contamination that is dangerous to the customers”, said Mr. Chin heat pouch, our customers can enjoy the food anywhere at anytime,
during the plant tour.
which will open up a new experience for every consumer group.
CHIM DOO Ready Meal Production Line Also, to answer to the increasing popularity of healthy snacks, we
are developing a new snack which contains Quail eggs in a sauce.
The production line of CHIM DOO Ready Meal is divided into food We are currently in the process of taste development, but we are
and rice. The first production line is for food whose main ingredient is certain that this will create a new experience for Thai snack
chicken. In this section, rooms for preparation and storage are consumers”, Mr. Chin added.
separated to avoid contamination, and the food is cooked strictly

54 NO
54 FOOD FOCUS THAILANDFOOD FOCUS THAILAND
NOV 2019V 2019
52-54_Site Visit_Chimdoo.indd 54 23/10/2562 BE 15:00