Page 25 - FoodFocusThailand No.186 September 2021

SPECIAL FOCUS

เฉลี่่�ยแลี่้วเติิบโติร้้อยลี่ะ 10 ติ่อปีี แลี่ะมี่โอกาสแติะ disease transmission from animal to human. The transmissible illness were, for example,
4.5 หมี่�นลี่้านบาท โดยผู้้้ปีร้ะกอบการ้ไทยท่�มี่ Avian influenza, or Mad cow disease. Also, meat products have often experienced a
ศัักยภาพในการ้ก้าวเข้้าส้่สนามี Plant-based Food substantial recall back due to bacterial contamination in the past.
By all the above factors, they have contributed to increase the Plant-based food’s market
ได้แก่ กลี่่่มีธุ่ร้กิจแปีร้ร้้ปีเน่�อสัติว์ (Processed Meat) demand globally. Especially, the Dairy-free global market is projected to reach $25 billion
แลี่ะกลี่่่มีผู้ลี่ิติภัณฑ์์จากปีศั่สัติว์ (Animal Product) by 2024. Also, the Plant-based food market value in Thailand is in consistence for 10 percent
growth each year. There is a possibility to reach 45 billion baht. The potential food producers
เน่�องจากบร้ิษััทในกลี่่่มีน่�อย้่ในติลี่าดอาหาร้กลี่่่มี to reach out Plant-based food business could be the manufacturers of processed meats
โปีร้ติ่นอย้่แลี่้ว การ้ติ่อยอดไปีส้่ติลี่าด Plant-based and animal products who are already in the protein food business. Thus, making their ways
Meat จึงไมี่ใช่่เร้่�องยาก to Plant-based meat market is not that difficult.
Let’s take a look at Plant-based food players with 4 Thai startups and 1 giant
เปิิดมุุมุมุองด้านธุุรกิิจตลาด Plant-based conglomerate in the industry.
Food กิับ 4 สตาร์ทอัพไทย และ 1 บริษััทยักิษั์
ใหญ่่ในวงกิารอาหาร

Krungthai COMPASS Research Center
by Krung Thai Bank discovered the interesting
points of Plant-based food products as
follows:
1.Plant-based Meat is fairly affordable
with a little cost more than the original product.
When comparing the unit price per protein
quantity, Plant-based Meat Burger’s cost is
just 40 percent over the original one. In
contrary, Almond milk's price is reaching up
1,500 percent of a dairy product.
2.Plant-based Meal has come with more
variety nowadays. Due to consumer’s
behavior shifted towards a convenient lifestyle
but still concerned their health, Plant-based
Meal offers various products i.e., chilled food,
frozen food, and food stored in a room
temperature. Thanks for the advance of food
production technology in this day. A Plant-
based meal has given the taste as good as a
new cooked food.
3.Plant-based Egg satisfies the needs
of health-conscious consumers. This product
is good for those who is allergic to an egg.
Besides, it has a longer shelf-life.
There are many reasons to urge Thai food
producers to enter the Plant-based food
market. First, the trend of health-conscious
consumers around the world are growing. The
flexitarian who is partly vegetarian, is growing
steadily with a sizable market cap. In addition,
the awareness of environmental and animal
welfare becomes intense. Thus, food security
could be a problem in the future which
requires the food technology and innovations
to solve this complication. Importantly,
COVID-19 outbreak has pushed consumers
to concern more on meat consumption.
According to the study from ‘The Beet’ - the
healthy food publisher website, it found that
23 percent of U.S. consumers chose to take
a plant-based protein dietary. The reason
behind this behavior came from a fear of

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