Page 72 - FoodFocusThailand No.172 July 2020

STRATEGIC R&D
STRATEGIC R&D
ตััวอย่่างการปรับโฉมผลิิตัภััณฑ์์
เนื้้�อสััตัว์แปรรูปเพื่้�อตัอบสันื้อง
กับกระแสั “คลิีนื้เลิเบลิ”

The processed meat products
that have been reformulated
their formula to support the
“clean label”.

“Clean Label”

Solutions for Meat Products

In recent years, consumers demand on “Clean label” food products Aidells Sausage (USA) ได้้พััฒนาผลิิตภััณฑ์์ไส้้กรอก
have been dramatically increased. Until now there is no any definition รมควัันไก่ที่่�ผส้มชิ้ิ�นแอปเป้�ลิขนาด้เลิ็ก ผลิิตจากเน้�อไก่
and regulation have yet established for “clean label”. Rather, it is ที่่�ปราศจากการใชิ้้ส้ารต้านปฏิิชิ้่วันะแลิะฮอร์โมน ม่การ-
more about consumer with high awareness on healthiness, food เติมนำ�าผลิไม้เข้มข้น (นำ�าแอปเป้�ลิ นำ�าส้ับปะรด้ นำ�าลิูกแพัร์
sustainability, and environmental protection. Clean label food นำ�าพั่ชิ้) เพั้�อให้้เกิด้รส้ชิ้าติให้ม่ แลิะยัังเป็นแห้ลิ่งของ
products are frequently related with these attributes: (1) Use a few กรด้แอส้คอร์บิก โด้ยัม่การเติมผงเซอเรอลิ่ แลิะ
natural ingredients that are easy to recognize, (2) No residues of เกลิ้อส้มุที่รเป็นแห้ลิ่งของไนเตรที่ ใชิ้้ไส้้ห้มูธรรมชิ้าติ
any pesticide/chemical/toxin, (3) Free from artificial ingredients and ในการบรรจุ แลิะไม่เติม MSG
food additives with E-numbers, (4) Use minimally processing, and
(5) Provide clean and clear label on food products which is simple Aidells Sausage (USA) launched Chef Bruce
Aidells Chicken & Apple Smoked Chicken Sausage.
and easy-to-understand. Product is made with chicken raised with no
antibiotics and added hormones. Product added
Processed meat products both ready-to-cook and ready-to-eat products are usually with diced sweet apples and natural fruit juice
incorporated of many ingredients and various food additives to yield the desirable concentrate (apple juice concentrate, pineapple
qualities on taste, flavor, color and texture as well as be able to retain their qualities juice concentrate, pear juice concentrate, peach
during the storage. Cured meat products (e.g. ham, sausage, bacon) are usually used juice concentrate) all-natural ingredients, and uses
natural sea salt and natural pork casing with no
nitrite or nitrate to bring up the unique characteristics. In the recent years, meat industry added MSG.
tried very hard to reformulate their meat products in response to clean label concerns.
It has been such a challenge to find natural replacements for synthetic ingredients to Source: Aidells Sausage, USA
maintain appearance and quality of the products.
The development of clean-label meat products is frequently related with two
components: safety and caring of raw meat used as raw material, and natural ingredients
that used to replace original ingredients or food additives as described below.
1. Safety and caring of raw meat used as raw material
Clean label meat products are commonly concerned about raising animal with good
sanitary conditions without using any hormones and antibiotics. Animal raised under
animal welfare approved is more prefer for consumers coping with the conditions in Maple Leaf Foods (Canada) ได้้พััฒนาผลิิตภััณฑ์์
which animal is in the state of healthy, comfortable, well-nourished, no fear, and safe แฮมห้มูรมควััน โด้ยัใชิ้้ส้่วันประกอบจากธรรมชิ้าติที่ั�งห้มด้
providing for its physical and mental needs throughout the production chain including
humane handling and humane slaughter. Clean-eating consumers generally scrutinize แลิะไม่ใชิ้้วััตถุุกันเส้่ยั ม่การใชิ้้เกลิ้อส้มุที่ร นำ�าผ้�ง แลิะ
not only the ingredient, but also the sustainability and animal welfare practices of the นำ�าตาลิอ้อยั แที่นเกลิ้อแลิะนำ�าตาลิบริสุ้ที่ธิ� ม่การใส้่ส้ารส้กัด้
products. Adding the words like “Raised without the use of antibiotics/hormones”, “Free
range”, or “Grass fed” would support the consumer expectations. เซอเรอลิ่ที่่�ม่เชิ้้�อจุลิินที่ร่ยั์ที่่�ส้ามารถุเปลิ่�ยันไนเตรที่
2. Using natural ingredients to replace original ingredients and food additives เป็นไนไตรที่์เพั้�อเป็นส้ารเค่ยัวัร์จากธรรมชิ้าติ
In the recent years, many meat companies tried very hard to reformulate their
products in response to clean label concerns. It has been such a challenge to find Maple Leaf Foods (Canada) launched Maple Leaf
natural replacements for synthetic ingredients to maintain appearance and quality of Natural Smoked Honey Ham. Product is made with
the meat products. Table 1 shows the possible way of clean label replacements for natural ingredients by adding sea salt, honey and
some food ingredients/additives that are produced synthetically or non-familiar of cane sugar to replace refined salt and sugar.
processed meat products. Product uses cultured celery extract as the natural
curing agents. No artificial preservative is added.
Source: Maple Leaf Foods, Canada
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