Page 21 - Meat & Poultry Edition 2020

MEAT & POULTRY SUPPLEMENT Edition

The market is dominated by players, like

Hormel Foods Corporation, Tyson

Foods, Inc., WH Group Limited, etc.

Additionally, the companies are investing

in expanding their presence to reach the

broader range of market.

high-income countries, such as the United States, Australia, and
the United Kingdom, consume high amounts of meat. Such
factors offer a projected increase in global meat consumption,
including a doubling in the consumption of poultry, a 69%
increase in beef, and a 42% increase in pork. The growing per
capita consumption of processed meat products red meat across
various countries, is driving the demand for the market
significantly.

North America Holds Significant Market Share
Consumers in North America, especially in the United States
and Canada, have started opting for meat-based breakfast
options, including bacon, over other breakfast options, such as
pancakes, due to the changing palates and willingness to try
new products. A significant percentage of the population in the
United States consume bacon during breakfast time, paving the
way for more foodservice outlets to introduce bacon-based
breakfasts. As the meat sector is a great source of pride and
prosperity to many Canadians, the government is taking
initiatives to help the producers and processors of red meat
mainly bacon to become more innovative and competitive in
domestic and world markets. For instance, in 2016, the
Governments of Canada and Manitoba invested USD 5.9 million
in Maple Leaf Food’s Winnipeg-based facility to expand the
bacon production by eight million kilograms every year. The
strategic investment is for the purchase of new processing and
packaging equipment for bacon production.

Competitive Landscape
The global processed meat market is fragmented and comprises
of regional and international competitors. The market is
dominated by players, like Hormel Foods Corporation, Tyson
Foods, Inc., WH Group Limited, etc. Additionally, the companies
are investing in expanding their presence to reach the broader
range of market supported by an increase in the demand for
bacon across the country.

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