Page 58 - FoodFocusThailand No.166 January 2020

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Ms.Ratanasiri Tilokskulchai, Cluster Marketing industry, products will be able to be tracked at any point in the supply chain – from
Services Director, Tetra Pak Asia Pacific said that farm to table.
Asia boasts its technology advancement by leaps Mr.Supanat emphasized that “The future of packaging is undoubtedly digital.
and bounds. Global trading also boosts growth, Unique digital codes can give each product package a unique identifier. With the help
changes and even more complexity in regional of data scanning devices or smartphones as code readers, brands will then be able
markets. There is also high diversity among Thai to have real-time conversations with individual consumers. They will be able to share
consumers. With the consumers’ range of specific details on nutritional facts, provide environmental information and promote games
needs and a variety of new distribution channels, it and other interactive activities. The consumers will consequently enjoy their increased
is crucial to combine in-depth expertise and brand participation.”
knowledge with modern full-service technology and
a collaboration with food and beverage Technology: Benefits to Entrepreneurs
manufacturers. These are conducive to Mr.Somashekar Shivasandra Ganganna, Services Digital Transformation Manager,
comprehensive and efficient brainstorming for Tetra Pak South East Asia Pte Ltd., said that predictive maintenance goes beyond
satisfactory product development and face-lifting, prevention to predicting failures before they occur. With real-time monitoring of critical
distinguished packaging, and product refinement areas in the equipment, this particular service helps to find the deviations that could
before full-steam marketing, leading to the lead to machine stops or breakdowns. Data is sent securely to specialists at Tetra
satisfaction of Thai and regional markets and Pak’s global Quality and Performance Management Centre who analyze patterns
consumers who are responded more precisely, and send alerts to service engineers around the globe. The result is fewer unexpected
promptly and specifically. breakdowns, reduced waste, increased uptime, and greater productivity.
“CIC will help cultivate new business opportunities Apart from those mentioned, CIC also utilizes the Industry 4.0 concept through
as well as reiterate our position and commitment to digital innovations and technology in manufacturing. When putting on VR goggles,
overcome challenges in an integrated manner, entrepreneurs can witness a full circle of production line and process explicitly. A
highlighting innovations and speed as key elements prototype factory is set up inside the center to extensively develop brainstormed
in responding to the market, and facilitate the formulas into manufactured products before further introducing them to the market.
success of the customers in both Thailand and the
Asian region,” said Ms.Ratanasiri.

Adding Gimmicks to Packaging
Packaging is not only used for protecting goods and
preserving their quality before reaching consumers’
hands but it also plays the role of a silent marketer,
top-tier speedy sales closer, product tracing
investigator, and friend of the environment.
Tetra Pak ‘s “Connecting the Food Industry”
campaign on LinkedIn has helped promote its
connected package platform, turning packages into
full-scale data carriers, allowing manufacturers to
connect to consumers more directly, provide in-depth
product information and finding new ways to increase
traceability. Through traceability in the processing

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