Page 55 - FoodFocusThailand No.166 January 2020

SOMETHING ABOUT FOOD

ผมคิดต่อไปในอนาคตเองว่า ด้วยเทคโนโลยีด้านการเงิน งานของ Sushi will be prepared in advance, put on different color plates so customers
พนักงานที่ต้องมาเก็บเงิน อาจกลายเป็นระบบอัตโนมัติ รวมทั้งการ can easily know the price with pricing by color-code. Sushi, then, will be spin
around on the conveyor belt for every customer to be seen and picked
ส่งจานกลับไปล้าง น่าจะสร้างระบบให้ส่งย้อนกลับไปครัวได้โดย immediately as they’d like.
อัตโนมัติด้วยเช่นกัน The way the sushi maker works will change from following the customer’s
orders, to see which items on the conveyor belt are picked up. After that, the
chef will fill up that plates. Some restaurants have a mark on the conveyor belt
ข้อสังเกต so the chef can instantly recognize which types of sushi plates have been
ในยุคอุตสาหกรรม 4.0 ที่หลักการคือ Cyber-Physical Systems chosen.
This principle if compared to Lean’s principles, it is the Pull System that
การบูรณาการโลกกายภาพและโลก Digital ถูกน�ามาใช้เป็นเครื่องมือ manages the stock by communicating to the previous step that parts have
ในการพัฒนาธุรกิจ เช่น การลดต้นทุนปฏิบัติการ ลดเวลาการส่งมอบ already been used. Then, the missing part have to be fulfilled or produced as
a replacement.
ปรับปรุงคุณภาพ เพิ่มความหลากหลายของสินค้าและบริการ เป็นต้น The advantage for customers is they don’t have to wait. They can grab the
การพัฒนาเทคโนโลยี เป็นกลยุทธ์ส�าคัญข้อหนึ่ง เพื่อเข้าไป food in front of them to eat immediately. Yet, the main problem that may occur
สนับสนุนการพัฒนากระบวนการทางธุรกิจ อย่างไรก็ตาม เทคโนโลยี is that if sushi on the conveyor belt doesn’t have customers picking up for a
long time, the freshness will disappear, and then it will become food waste.
อาจไม่ใช่ค�าตอบเดียวกับทุก Model ธุรกิจ ร้าน Sushi ในรูปแบบดั้งเดิม A Combination between Automation and Digital Technology
ก็ยังคงอยู่รอดได้ ความพึงพอใจของลูกค้ามาจากหลายปัจจัย ที่ธุรกิจ Another level of development with a new business procedure that I have implied
ต้องหาให้เจอ และสร้างจุดแข็งของตนเองในจุดขายนั้นๆ ครับ in the beginning is the rail
system for automatic
delivery trays (Express
Sushi Train).
The customer seating
is still arranged in the same
way as the conveyor belt
restaurant. In front of every
seat, customers will have
a tablet to select the
desired menu by
themselves. When the
customer has ordered, the
Let’s imagine that you own a restaurant with having 28 information will be sent to the chef in real time for making sushi according to
seats capacity, do you think how many staffs that you have to each customer’s specific orders as same as a traditional restaurant pattern.
employ for serving your customers? The familiar style of menu in a book become a Digital Menu, allowing easy
My latest trip to Japan gave me a chance to go to Sushi adjustments for the price, menu, promotion, with various languages with faster
restaurant, and that encouraged me to come up with interesting time.
issue to talk with the readers. This restaurant answers the above For the Logistics method, the restaurant made a tray of plates in form of a
question as it hires only one staff! bullet train, then the tray will be running on the rails, automatically bringing
In the modern era that has been talked a lot about the using Sushi to park in front of the customers who ordered. After that, a light will be
of digital technology, I will focus on Sushi Restaurant as a case turned on to inform the customers that the foods have been delivered.
study that will show a business development with technology. With sensor, the system will recognize that the customer took the plates
out of the tray. The train will run automatically back to the kitchen for taking
A Traditional Style other orders. I noticed that the restaurant dual track to support the delivery
This type of eatery is still seen widely today. It is a small volume.
restaurant. Customers will sit in front of the counter and see When every information is recorded in the digital system, makes it easy for
the chef. (In Japan, there are only male sushi chef) Customers customers to check that which item has been ordered? What is the total price?
can order sushi directly to the sushi chef. After finished, sushi For the restaurant’s manager, they will be able to adopt this information to
will be served directly to the customer. analyze and use information for immediately management.
If compared to general restaurants that must have a middle As I mentioned, the major duty of the restaurant’s staff is a cashier when
man to receive the order, take notes, send into the kitchen, and the customers finish the meal, and walk to the counter in front of the restaurant.
when the food is finished, a waiter will serve food to customers. Moreover, the only one staff can also invite customers to sit inside and collect
Therefore, the restaurant that customers interact directly with the dishes that the customers have finished.
the chef, the middle staff is not necessary. I continue to think about the future that with more advanced finance
technology, cashier work may become automated system, as well as other
Driven with Conveyor Belt tasks including sending the dishes back to wash, there may have a system to
When expanding the restaurant, the space is bigger beyond send back dishes to the kitchen automatically as well.
the chef can handle directly. The restaurant has to hire staff to Notice:
take care of customers instead. The evolution of the restaurant’s In the industry 4.0, with the principle is Cyber-Physical Systems - an integration
management is to adopt conveyor belt system for the restaurant.
We have seen this style of restaurant in our country too. between the physical and digital worlds - is used as a business development
tool, such as reducing operating costs, shortening delivery time, improving
Following the restaurant culture in Japan, when customers
sit on the seat, tea must be served. However, in order to reduce quality, increasing the variety of products and services etc.
Technology development is an important strategy to support the development
the work of the restaurant’s staff, the restaurant will put a cup,
green tea powder, and tap of hot water in front of the customers of business processes. However, technology may not be the only answer to
every business model. Traditional sushi can still survive. Customer satisfaction
for self-service. Also, there are a box of pickled ginger, which
is considered a side dish for sushi for customers to serve comes from many factors which businesses must find and create your own
strengths at each selling point.
themselves.
JAN 2020 FOOD FOCUS THAILAND 55

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