Page 26 - FoodFocusThailand No.179 February 2021

SPECIAL FOCUS

Packaging Design Trends for the Future Corrugated cardboard can tailor to the actual CPG products being
Flexible packaging plays to consumer desires for convenience while 4shipped, creating space efficiencies over traditional packaging
still offering an eco-friendly option for packaging design teams. These designs. These products are weather and puncture-resistant and easily
products offer technology innovation, sustainability, and lower costs, ship in nonstandard sizes, creating an inventory space savings as well
which make them an attractive option for companies seeking to distribute as recyclability. These packaging options can be branded and
Consumer Packaged Goods (CPG) products. customized for low cost, as well.
Flexible packing requires fewer resources than other types of Glass containers are increasingly popular, particularly for refillable
materials. In addition to cutting packaging costs, this also cuts storage 5products for both non-alcoholic and alcoholic beverages, among
and transportation expenses. There are also performance advantages other items. Interestingly, the pharmaceutical glass packaging market
that make these types of materials more attractive to CPG companies. is predicted to increase by more than 9% in the coming years. Glass is
less expensive but also highly recyclable. It can also be reused and
Some of the latest trends in packaging design in this sterilized, making them ideal for pharmaceutical packaging. Glass bottles
area include: for oral medicine, dropper bottles, tablets, ointments, and more, are
High-performance films are being used to create transparency in
1the products sold with consumers hungry to see the product before predicted to increase.
they buy it. These films, in addition to being sustainable, can extend the Consumer demand for more sustainable packaging options is driving
shelf life of perishable products. the initial adoption demand for these packaging designs. Millennials
Consumers are busy, so flexible packaging allows them to “grab remain committed to protecting the environment, and they purchase
2and go” meals, which avoids prep time. These types of products more than USD 200 billion in goods each year. This is a compelling
are increasingly popular simply because of the convenience of these fiscal argument for adopting sustainable packaging.
packaging types. So the sustainability factor of these packages is almost A secondary trend is business competitiveness that is driving
incidental. companies to adopt flexible packaging. No company wants to be left
We’re seeing several new flexible packaging options that make use behind on this, which is exactly why we’ll continue to see corporations
3of bioplastics. Biological proliferating plastic films substitute other spending millions in the coming years to modernize their efforts to
materials for traditional petroleum products. Stand up pouches with flat embrace these materials.
bottoms, gusset pouches, spout packages—all can be made with
biodegradable materials for a lower cost and better use case than plastic.

Exploring the Latest Material Trends in

Flexible Packaging

Flexible packaging will expand as a
go-to design strategy in the coming years.
The world is increasingly embracing
sustainability in all things, including
packaging design, so the future of flexible
packaging as a market is bright. Here are
some of the latest trends in these types of
sustainable packaging.

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