Page 37 - FoodFocusThailand No.179 February 2021
P. 37

SPECIAL REPORT


               consumers are seeking a return to what is   of their positions as common interests and passions to which consumers can tie their
               essential. Consumers are now focused on   identities and actively bring individual fans together. Bound by the brand(s) they have in
               minimal consumption and getting the best   common, communities will expand people’s social circles and introduce collective ways to
               returns from their purchases.”           make a difference.”

                                                         ข้้อมููลเพิ่่�มูเติ่มู/Additional Information
                                                         บทสรุุปการุตลาดผู้้�บรุิโภคเผู้ยแพรุ่ 3 เทรุนด์อาหารุท่�สำาคัญสำาหรุับธุุรุกิจการุให�บรุิการุด�านอาหารุทั�วโลก พรุ�อมทั�ง
                                                         เสนอแบบรุายงานผู้ลการุวิเครุาะห์และรุายละเอ่ยดการุตลาดเชิิงลึก อ่กทั�งยังม่ข้�อเสนอแนะในการุทำาการุตลาด
                                                         วิเครุาะห์พฤติกรุรุมผู้้�บรุิโภคท่�พรุ�อมปฏิิวัติวิถี่การุบรุิโภคข้องตัวเอง โดยแบ่งเป็น 3 ชิ่วงใหญ่ คือ เทรุนด์ในปัจจุบัน
                                                         (12 เดือน) เทรุนด์ในชิ่วงถีัดไป (มากกว่า 18 เดือนข้ึ�นไป) และเทรุนด์ในอนาคต (มากกว่า 5 ปีข้ึ�นไป)
                                                         Mintel, the experts in what consumers want and why, has announced three key trends for the global food,
                                                         drink, and foodservice industries, including analysis, insights, and recommendations centred around
                                                         the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour.
                  “As markets reopen, the pace of life
               will get busier and consumers will expect
               time-saving,  hygienic,  and  adventurous
               convenience food, drink, and foodservice.
               In the next few years, brands will also be
               challenged to respond to new definitions of
               quality and ensure ecommerce is accessible
               to shoppers of all socioeconomic levels. The
               focus on getting the best value for one’s
               money will motivate brands to be more
               transparent about product price by providing
               details about the ingredients, processes,
               and people that are reflected in a product’s
               price.”

                      United by Food In the next
                      12 months, food, drink, and
                      foodservice companies will
               3encourage  people  to  use  their
               brands as a form of self-expression and a
               way to reconnect with their pre-pandemic
               identities. Expect to see social commerce
               develop  as  a  new  way  for  brands  to
               capitalise on building communities that will,
               in turn, give brands actionable ways to give
               back and use their resources, reputation,
               and reach to help consumers take action on
               important causes.
                  “Consumers’
               understanding  of
               the community has
               been strengthened
               by  COVID-19.
               Recognising  the
               importance of
               connection  and
               support,
               consumers  will
               organise  in  like-
               minded
               communities for
               socialisation and
               camaraderie.
               Food, drink, and
               foodservice brands
               can take advantage

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