Page 37 - FoodFocusThailand No.179 February 2021
P. 37
SPECIAL REPORT
consumers are seeking a return to what is of their positions as common interests and passions to which consumers can tie their
essential. Consumers are now focused on identities and actively bring individual fans together. Bound by the brand(s) they have in
minimal consumption and getting the best common, communities will expand people’s social circles and introduce collective ways to
returns from their purchases.” make a difference.”
ข้้อมููลเพิ่่�มูเติ่มู/Additional Information
บทสรุุปการุตลาดผู้้�บรุิโภคเผู้ยแพรุ่ 3 เทรุนด์อาหารุท่�สำาคัญสำาหรุับธุุรุกิจการุให�บรุิการุด�านอาหารุทั�วโลก พรุ�อมทั�ง
เสนอแบบรุายงานผู้ลการุวิเครุาะห์และรุายละเอ่ยดการุตลาดเชิิงลึก อ่กทั�งยังม่ข้�อเสนอแนะในการุทำาการุตลาด
วิเครุาะห์พฤติกรุรุมผู้้�บรุิโภคท่�พรุ�อมปฏิิวัติวิถี่การุบรุิโภคข้องตัวเอง โดยแบ่งเป็น 3 ชิ่วงใหญ่ คือ เทรุนด์ในปัจจุบัน
(12 เดือน) เทรุนด์ในชิ่วงถีัดไป (มากกว่า 18 เดือนข้ึ�นไป) และเทรุนด์ในอนาคต (มากกว่า 5 ปีข้ึ�นไป)
Mintel, the experts in what consumers want and why, has announced three key trends for the global food,
drink, and foodservice industries, including analysis, insights, and recommendations centred around
the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour.
“As markets reopen, the pace of life
will get busier and consumers will expect
time-saving, hygienic, and adventurous
convenience food, drink, and foodservice.
In the next few years, brands will also be
challenged to respond to new definitions of
quality and ensure ecommerce is accessible
to shoppers of all socioeconomic levels. The
focus on getting the best value for one’s
money will motivate brands to be more
transparent about product price by providing
details about the ingredients, processes,
and people that are reflected in a product’s
price.”
United by Food In the next
12 months, food, drink, and
foodservice companies will
3encourage people to use their
brands as a form of self-expression and a
way to reconnect with their pre-pandemic
identities. Expect to see social commerce
develop as a new way for brands to
capitalise on building communities that will,
in turn, give brands actionable ways to give
back and use their resources, reputation,
and reach to help consumers take action on
important causes.
“Consumers’
understanding of
the community has
been strengthened
by COVID-19.
Recognising the
importance of
connection and
support,
consumers will
organise in like-
minded
communities for
socialisation and
camaraderie.
Food, drink, and
foodservice brands
can take advantage
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