Page 39 - FoodFocusThailand No.142_January 2018

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ของอาหารมื้อว่างในปี 2561 in Confectionery & Snack Packaging for 2018

Staying on top of packaging trends can make or break the success of your next product
launch. There’s no guarantee for what the future may hold, but after visiting the Sweets &
Snacks Expo in Chicago, we received a glimpse at what to expect. Here are our top six
trends in confectionery and snack packaging to keep an eye out for in the coming months.

1. Heating Up The Candy Aisle 4. Multi-Sensorial Experiences
Brands are finding more and more ways to bring heat into the sweet It is no longer enough to provide amazing flavor; consumers are
treats experience. Hot and spicy is no longer one dimensional, but seeking longer-lasting, multi-sensorial experiences especially in
can rather come to life through literal heated temperature sensations, relation to the confectionery space. Take a look at Jolly Rancher who
textures, and of course flavor. brings all senses together in their new “filled pops” — Hard on the
outside, chewy on the inside, with multiple flavor sensations in-
2. Playing Up Alternative Proteins between.
Alternative proteins have been a growing trend for the past 5-10 years
now, with vegetable proteins being leveraged in unexpected formats 5. Premium Popcorn Delivered In Color
like milk and smoothies. In a more traditional sense, they are also Gary Poppins, Tiny But Mighty, and Angie’s Boom Chicka Pop continue
being incorporated into snacking offerings like crackers, chips, and to breathe fresh air into the longtime snacking favorite, popcorn. Fresh
protein powders. Brands like Ripple and Off the Eaten Path have colors, flavors, and formats are bringing a new energy to this snacking
started to lead with a pea protein and real vegetable story as not only occasion.
a differentiator, but a reason to believe in the brand.
6. Category Mimic
3. Could “BATCH” Be The New “CRAFT”? There were several examples of brands mimicking the look & feel of
As the term craft becomes diluted and is starting to take over a completely different high-end product type/category such as coffee
categories spanning coffee to beer and even candy, brands are looking and jewelry.
to differentiate in the ways they communicate their story by using
phrases such as “batch made” to convey a sense of preciousness
and origin. If craft is being used, it is romanced in ways such as
“consciously crafted” or “freshly crafted”.

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เอกสารอ้างอิง/Reference
Kevin Kramer. 2017. Six Exciting Trends in Confectionery and Snack Packaging for 2018. Available at
http://www.thinkkaleidoscope.com/blog/six-exciting-trends-in-confectionery-and-snack-packaging-for-2018/

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