Page 22 - FoodFocusThailand No.143_February 2018

SPECIAL INTERVIEW

It is commonly known that Thai food industry has This collaboration is an excellent integration
been set as one of the five national target industries model that will drive Thai food industry to the
expecting to bring the country to the “Thailand 4.0” goals global market where 3 vital points are addressed:
where production efficiency can be achieved through 1. Good and innovative products;
innovation. When it comes to the food and beverage 2. Safe products with standard quality, giving
industry, innovation can be applied in various areas confidence to both domestic and international
consumers;
such as manufacturing processes, product development, 3. Thai food products are internationally accepted,
packaging development, and so on.
thus adding economic value to the export

Many entrepreneurs, however, oftentimes waste their investment in industry.
product research and development without even being able to introduce
the newly invented product into the target market due to their lack of
understanding of the regulations and the application process for food
product registration. Even those who are knowledgeable enough may
still miss certain vital points. Each sector possesses different Need to Know

FIRN: Food Innovation and Regulation Network

Promoting Food Innovation, Increasing Product Value,

and Heading towards the Global Market

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