Page 87 - FoodFocusThailand No.218 MAY 2024

Dairy & Dairy Products Edition

Trends in Kefir Products Growth
Kefir is a fermented beverage, one of the 9 strong trends เอกสารอ้างอิง / References
in the food and beverage industry. According to data from 1 https://www.futuremarketinsights.com/reports/kefir-market
`
the Department of Trade Promotion, Ministry of Acik, M., Çakiroglu, F. P., Altan, M., & Baybo, T. (2020). Alternative
Commerce, and Future Market Insights, it is projected source of probiotics for lactose intolerance and vegan individuals:
that the global kefir market will grow at a compound sugary kefir. Food Science and Technology, 40, 523-531.
annual growth rate (CAGR) of 3.5% during the years González-Orozco, B. D., García-Cano, I., Jiménez-Flores, R., & Alvárez,
2023-2026, reaching a market value of USD 1,840.2 V. B. (2022). Invited review: Milk kefir microbiota—Direct and indirect
million by 2032. This is an increase from the market value antimicrobial effects. Journal of Dairy Science, 105(5), 3703-3715.
of USD 1,304.6 million in 2022. The market share is Guzel-Seydim, Z. B., Gökırmaklı, Ç., & Greene, A. K. (2021). A com
parison of milk kefir and water kefir: Physical, chemical, microbio
dominated by the United States, Germany, Japan, and logical, and functional properties. Trends in Food Science &
Australia, with the United States and Europe being the Technology, 113, 42-53.
largest markets. Russia and Poland are the top two kefir Pua, A., Tang, V. C. Y., Goh, R. M. V., Sun, J., Lassabliere, B., & Liu,
producers in the world. Additionally, other countries have S. Q. (2022). Ingredients, processing, and fermentation: addressing
interesting average annual growth rates for kefir products the organoleptic boundaries of plant-based dairy analogues.
from 2022 to 2032, such as China (5.5%), India (3.6%), Foods, 11(6), 875.
and the United Kingdom market (4.8%). Nestlé and Reyes-Jurado, F., Soto-Reyes, N., Dávila-Rodríguez, M., Lorenzo-
Danone are leading companies in the kefir product Leal, A. C., Jiménez-Munguía, M. T., Mani-López, E., & López-
market . Malo, A. (2023). Plant-based milk alternatives: Types, processes,
1
The increasing popularity of organic probiotic benefits, and characteristics. Food Reviews International, 39(4),
beverages is another factor driving the growth of the kefir 2320-2351.
market. The expansion of water kefir products is rapidly Shori, A. B., & Al Zahrani, A. J. (2021). Non-dairy plant-based milk
increasing due to consumer demand for natural foods, products as alternatives to conventional dairy products for deliver
lactose-free products, and increasing vegetarian diets. ing probiotics. Food Science and Technology, 42, e101321.
Moreover, kefir can be consumed at any time, and there
is a rising popularity of kefir from alternative milks such
as soy milk kefir, almond milk kefir, and coconut milk kefir,
which can be developed to have nutritional values close
to cow’s milk kefir while being free from lactose and having
lower calories and fats. There is also a trend towards
increasing demand for organic kefir products, which are
produced without synthetic chemicals. Furthermore,
water kefir and alternative milk kefir products have trends
in developing good and unique flavors from fruits and
various herbs to make them more appealing and suitable
for all ages and genders.
Due to the short shelf life of kefir, the complex structure
of kefir grains, and the diverse types of bacteria involved,
there are limitations in ensuring the safety of products
from contamination and maintaining consistent quality
throughout the process. Therefore, industrial-level
production should have quality control measures to
maintain product standards suitable for commercial
distribution. In addition to focusing on nutritional value
and health benefits, manufacturers should expand
distribution channels for their products, such as
convenience stores, health food stores, supermarkets,
and online platforms. Furthermore, investment in
research and product development should be promoted
to enhance competitiveness for businesses in the future.

More Information Service Info C012

MAY 2024 NO. 71 87

19/4/2567 BE 18:40
82-87_��������� 3_����������.indd 87
82-87_��������� 3_����������.indd 87 19/4/2567 BE 18:40