Page 18 - FoodFocusThailand No.226 January 2025

SPECIAL REPORT

some challenges remain, including U.S. trade policies - Rule Rebellion: Today’s consumers embrace their
uncertainty, currency fluctuation, and ongoing geopolitical imperfections and seek to “break the rules” regarding food
conflicts. These challenges will definitely impact the food consumption. This trend has increased products prioritizing
industry’s future performance. mental health while promoting sustainability through eco-
In 2025, Thailand is expected to face several challenges, friendly options by setting new standards through sustainable
including geopolitical tensions in each region which affect Thai ingredients, which can also be used as a marketing strategy
exports. Consequently, we should continue to monitor with unique tastes.
the situations closely, for instance, global and main trade - Chain Reaction: Frequent disruptions in food supply
partner economy, international conflict, Middle East tension chains have heightened the importance of transparency.
and US-China strategic competition. Furthermore, we should Consumers now prefer brands that clearly communicate
keep an eye on Thai economic recovery, household debt and ingredient origins while emphasizing diverse sourcing to meet
corporate debt. Projections for 2025 indicate a gradual recovery growing awareness.
in exports aligned with improving economic conditions. Tourism - Hybrid Harvests: The integration of technology in food
and hospitality sector is forecasted to pick up pace again; production is on the rise. Brands that effectively communicate
however, climate change will trigger the risen cost of raw how nature and technology can enhance flavor and nutrition
materials. Despite these hurdles, opportunities for growth will resonate with consumers.
abound in 2025. The Thai food industry’s ability to adapt to
market trends and embrace innovation—such as the integration ‘Future Food’ to Thrive in 2025,
of AI and IoT in production management—positions it favorably Driven by Health Trend
for continued expansion. Moreover, there is significant potential The concept of “Future Foods” emphasizes health,
for market growth in emerging economies like India and sustainability, and innovation. Defined as safe and beneficial
the Middle East. Therefore, it is anticipated that the Thai food for health while aligning with modern lifestyles through
industry will continue to thrive and experience substantial sustainable production processes. In 2024, Thailand’s
growth in 2025. Future Food exports are projected to reach 146-150 billion
baht, an expected growth rate of 2-5% with positive factors
Key Trends Driving Thailand’s Food Industry from the economic recovery as the United States pauses
Food industry trends for 2025 will shift to meet the dynamic interest rate hikes, consumer confidence in spending has
changes of consumer preferences, technology advancements increased.
and environmental concerns. These factors will also shape The food industry is facing rapid changes to meet
the global food trends and compel the Thai sector to adapt the demands of future consumers. Technology, sustainability,
swiftly to emerging market demands. The key trends or 2025 and consumer behavior are the key factors driving the
include: development of “Future Foods.” In 2025, Thailand’s future food
- Fundamentally Nutritious: The new consumer industry is projected to grow, and Thai entrepreneurs will need
perception of “food as medicine” encompasses everything to closely monitor the dynamic situation.
from beneficial function to meet essential daily nutritional
needs, prompting brands to align health claims with essential
nutrients such as protein, fiber, vitamins, and minerals. A rise
in innovative products that are nutrient-rich will cater to More Information Service Info C001
consumers seeking personalized nutrition for both short and
long-term health.

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