Page 22 - FoodFocusThailand No.226 January 2025

SPECIAL
SPECIAL REPORT REPORT

Explore the Latest Top 10 Trends

in the Food and Beverage Industry

for 2025

The food and beverage industry is steadily evolving, driven by changing consumer preferences and global
influences. From the survey of various trend drivers, along with consumer trends, and in-depth tracking of
food and beverage launches—including categories, product features, ingredients, and on-package claims,
Innova Market Insights predicts the future direction of the global food and beverage market in The Innova
Top 10 Trends for 2025.

The food and beverage industry is steadily Ingredients and Beyond – Elevating Standards Our first food
evolving, driven by changing consumer trend is about product differentiation through ingredient quality which is
preferences and global influences. Each year, expected to have a significant impact on purchases of food and beverage
through extensive 360 research, Innova products. Consumers are seeking ingredients with elevated features such as health
releases the Top 10 Trends for the upcoming benefits, nutrition, freshness and shelf life, and naturalness. Higher quality ingredients
year. Innova considers various trend drivers, can help companies differentiate themselves. A recent Innova consumer trends
along with consumer trends, and in-depth survey shows that consumers rank quality in ingredients and products as the most
tracking of food and beverage launches— consideration in food and beverage purchases. Protein exemplifies this food trend
including categories, product features, as focus evolves from protein content into protein quality, bioavailability, and
ingredients, and on-package claims—to absorption. Protein standards have been elevated to incorporate extra benefits.
predict the future direction of the global food Quality also can go hand in hand with value. Value has risen in importance as
and beverage market. The Innova Top 10 a result of inflation following the COVID pandemic. Manufacturers of private label
Trends for 2025 shines a spotlight on the food products are boosting the quality of their products and ingredients to offer
and beverage environment in the coming year consumers a cost-conscious way to enjoy the products they love, including
for consumer-packaged goods. indulgences.

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