Page 51 - FoodFocusThailand No.226 January 2025

STRA
STRATEGIC R & DTEGIC R & DTEGIC R & D
STRA

Miraculous Colors from

Nature Inspiring the Creation of

Safe and Sustainable Products

In the world of food and beverages, colors play a crucial role in capturing consumers’ attention. Colors
significantly influence purchasing decisions and enhance the overall consumption experience. In 2025,
the trend for food coloring is shifting towards natural tones that focus on health and sustainability.
This article will explore the sources of natural colors and their applications in food and beverage products.

Natural food colorings are popular in the food industry as Exploring the Vibrant Colors from Diverse Natural
consumers pay more attention to their diets' health and safety. Sources
These colors are derived from natural sources such as 1. Red, Blue, and Purple hues are often derived from
vegetables, fruits, spices, seaweed, and various plants. They anthocyanins, a group of water-soluble pigments found in
offer a wide spectrum of hues and can be used to enhance the vacuoles of plants. Anthocyanidins, the non-glucose
the appearance of food and beverages. Preparing natural components of anthocyanins, play a key role in creating the
colorings typically involves extraction through physical or appealing red, purple, and blue shades in flowers. Flowers
chemical methods, isolating specific pigments with distinct that produce red pigments include hibiscus, red roses, red
color properties. These natural colorings come in various forms, pineapple sage, and red clover. Meanwhile, flowers that yield
including liquids, powders, and gels, for convenient use in both blue pigments include cornflower, blue chicory, and blue
commercial food production and home cooking. rosemary. Purple flowers, such as purple mint, purple

JAN 2025 FOOD FOCUS THAILAND 51

21/12/2567 BE 11:55
49-52_Strategic R&D_��������.indd 51 21/12/2567 BE 11:55
49-52_Strategic R&D_��������.indd 51