Page 27 - FoodFocusThailand No.227 February 2025

SPECIAL FOCUS

Efficient Space Utilization Packaging as Part of the Consumer Experience Creating
in Packaging Design During a positive consumer experience through packaging will be another significant
economic crises, both manufacturers trend. Packaging is not just a product container but also a medium that connects
and consumers emphasize resource consumers with diverse needs—for example, designing packaging that is easy to
efficiency. Packaging that reduces open and portable to suit ready-to-eat food or beverages.
material usage is compact and saves Packaging trends in 2025 will not only consider aesthetics but also emphasize
transportation space, which will play functionality, the use of sustainable materials, modern technology integration, and
a more critical role. Additionally, materials distinctive designs. These elements will increase product appeal and leave a lasting
that can be folded or stored efficiently impression on consumers. Such trends will drive the packaging industry toward
will help lower production costs and greater diversity and growth.
improve users’ convenience. Examples
include designing food or beverage
packaging that can be folded or rolled
and using lightweight yet durable More Information Service Info C002
materials.
3D Printing in Packaging
Production 3D printing
technology will play a crucial role
in future packaging production. This
technology allows for more flexible and
creative packaging designs. It also helps
reduce production costs in the design
and production processes. Moreover,
3D printing can produce complex
packaging that differentiates products
from competitors, such as unique
designs tailored to specific target groups
or highly durable packaging.

Packaging Design for
Online Sales Channels
With the growth of the online market,
packaging development for these
products will focus on protecting goods
from damage during transportation.
Using strong and flexible materials can
help prevent packaging from breaking
or bending easily. Therefore,
manufacturers must design packaging
that is durable, biodegradable, flexible,
and resistant to the rigors of shipping.
Such features are essential for packaging
intended for E-commerce.
Packaging that
Emphasizes Creativity
In 2025, packaging will not only
focus on efficiency but also on appealing
to consumers through creative designs.
Packaging will be developed to clearly
convey brand stories using distinctive
colors, shapes, or formats. For instance,
packaging that can be repurposed as
decorative items after use, etc.

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