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65
F&BRetail
SUPPLEMENT EDITION
The rapidgrowthof internet users inChinahascausedanexplosive
growth in online retail. As of June 2013, there are 591 million internet
users. Snacks, fried fruits local specialties, organic foods and imported
foodshavebecome themainstream inonlineshopping.Even fresh food
canbepurchasedonline.
According to the Thailand Digital AdvertisingAssociation, as of
June2014,aboutone-thirdof the94millionmobilephonesubscribers
used smartphones. More retailers have launched their ownmobile
applications (“apps”), primarily for marketing purposes, promoting
products and directly communicatingwith consumers.
The product range in discount shops is being upgraded: more and more
brands such as Coca-Cola and Haribo are entering the market. While
hypermarketsare losingmarket share, thesmaller supermarketsare regaining
strength.Smaller-portionproductsarebecomingmore important as thenumber
of single-households increases.
Source:
HKTDCResearch (
)
Source:
YangShu, ChinaFoodNewspaper, China (WorldTour bySIALCHINA2015)
Source:
LindaSchuppan, Rundschau fur den Lebensmittelhandel,
Germany (WorldTour bySIALCHINA2015)
Source:
RajneeshSharma,Food&BeverageBusinessReview,
India (WorldTour bySIALCHINA2015)
591million
internet users
90%
of the Indian customers
are loyal to
grocery shops
comparedwitharound
40% formodern store.
94
million
