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A survey to the Chinese which launched soft cheesecake, and ‘Gangrong’ brand
confectionery market in present found which launched baked cheesecake, and ‘Shanumeifeng’
that the top three new flavors desserts brand launched bread with cheese filling. Meanwhile,
that have been favored by Chinese chocolate flavor dessert, which used to be the most
consumers during the past three years popular dessert, has also adapted chocolate to mix
are included cheese, chocolate, and with other desserts such as freeze dried fruit with
durian flavors, especially cheese flavor, chocolate, chocolate ice-cream, chocolate wafer or
which have gained popularity and have white chocolate wafer, chocolate filling dessert.
more sales online. The proportion for Dessert manufacturers have developed new
cheese flavor desserts in China online desserts with chocolate flavor to serve consumers’
market have increased significantly demand continuously.
from 7.5 percent to 44.6 percent in the
first half of the year 2017, while the
proportion of chocolate flavor is
accounted by 18-20 percent, and
durian flavor is accounted by 11.1
percent.
Nowadays, Chinese consumers
are swiftly changing their favorite on
flavor of dessert. The original flavor has
started to reach its saturation point and
hardly to sell. As a result, food
manufacturers have to develop new
flavors. Finally, cheese-flavor dessert,
which is a good combination between
sweet and salty, has become the most
favorite flavor among Chinese
consumers instead of chocolate flavor.
Moreover, durian flavor has also gained
its popularity as same as cheese flavor
in the market. Durian flavor have been
continuously produced in various kind
of desserts and snacks to serve the
market. Hence, it is an opportunity for
Thai food manufacturers and exporters
to develop their products to meet the
market demand in order to maintain the
market share in the long run.
Chinese consumers like to eat
fresh durian and now durian has
expanded to dessert and snack industry
which have durian as ingredients,
including dessert with durian flavor or
durian filling. For instance, Chinese
pastry or Moon Cake with durian filling
is very popular in online market
because its soft dough and fresh durian
filling, which are impressed consumers.
Other desserts with durian ingredient
have also gained its popularity in the
market such as durian candy, fried
crispy durian, durian freeze dried and
etc.
For cheese-flavor dessert, which
has gained the most popularity, many
confectionery manufacturers have
launched new products to serve
consumers such as ‘Papison’ brand,

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