Page 28 - FoodFocusThailand No.172 July 2020

SPECIAL FOCUS

Kraft Heinz น้ำำ�เสน้ำอซีอสพั�สติ้� แบรน้ำด์ The Pioneer Woman
มีท้ั�งซีอสพั�สติ้� น้ำำ��สลััดติ่�งๆ แลัะสร้�งลัุคแบบย้้อน้ำอดีติ โดย้เลัือกใช้ลัวดลั�ย้ Sauces &
Condiments Market
ของผ้�ฝ้้�ย้ลั�ย้ติ�ร�งบน้ำบรรจุภััณฑ์์

Kraft Heinz The Pioneer Woman
Source: Food Business News The Global Hot Sauce Market According to Fortune Business
Insights, the hot sauce market is anticipated to reach a value of USD 3.77
billion by the end of 2026. The forecast period is set from 2019 to 2026
รสช�ติิใหม่ๆ ก็น้ำ่�สน้ำใจใน้ำกลัุ่มซีอสปรุงรส รสท้ี�โดดเด่น้ำ คือ and the market is expected to grow at 6.5% CAGR. The rising demand for
กลัิ�น้ำรสใน้ำแบบฉบับติะวัน้ำออกกลั�ง ดังเช่น้ำ Wild Garden various international cuisines that includes authentic dishes from all around
the world is boosting the global hot sauce market, says Fortune Business
น้ำำ�เสน้ำอ Persian Sumac Quick Marinade แลัะ Tunisian Insights. It has prognosticated to grow remarkably with rising demand for
Shakshouka Simmer Sauce ท้�ง Green Mountain Gringo spicy, bold, and exotic international cuisines among consumers.
The rising popularity of various Asian cuisines, which includes spicy,
ก็น้ำำ�เสน้ำอซีอสบ�ร์บีคิว Harissa BBQ Sauce Green Mountain Gringo tangy, and unique taste such as Thai, Chinese, and Indian food items, is
Harissa BBQ Sauce
Source: Green Mountain Gringo also propelling the hot sauce market growth. Besides this, there is a rising
วงก�รซีอสย้ังสร้�งสรรค์ซีอสคีโติ เช่น้ำ แบรน้ำด์ Guy Gone Keto demand for exotic cuisines and fast-food, which is fueling the demand for
น้ำำ�เสน้ำอเสติ็กซีอสแน้ำวคีโติ น้ำอกจ�กน้ำี� วงก�รซีอสย้ังเน้ำ้น้ำก�รพััฒน้ำ� hot sauce globally.
Fortune Business Insights foresees Europe and North America will
ผลัิติภััณฑ์์ซีอสท้ี�มีคุณค่�ท้�งโภัชน้ำ�ก�ร hold the largest share in the global hot sauce market. This is owing to the
Guy Gone Keto Brand and Peppery Steak Sauce increasing number of meat-based food product consumption that includes
spicier versions of spices and condiments. However, the hot sauce market
Source: Amazon in Asia Pacific is anticipated to register faster growth on account of heavy
ซีอสแน้ำวเข้มๆ ก็ม� ท้�ง Jack Daniel’s เปิดติัว Extra reliance on spices and availability of diverse regional cuisines.
Hot Habanero Barbecue Sauce รวมท้ั�ง Jalapeno Jack Daniels’s Dressings, Sauces and Spreads: Go to Plant-based
Extra Hot Habanero
Barbecue Sauce
Lime Twist Sauce จ�ก Wild Style ซี่�งชูโรงว่�ได้รสช�ติิของ Source: Pinterest Trend According to a 2019 Innova Consumer Survey, Tom Vierhile, vice
president strategic insights, North America for the Netherlands-based
ซีอสเหมือน้ำอ�ห�รแน้ำวฟูู้้ดท้รัค Innova Market Insights revealed that 63% of global consumers are
Wild Style Jalapeno Lime Twist Sauce increasingly trying to incorporate plant ingredients in the diet. Not
Source: Walmart surprisingly, sauce, dressing and spread manufacturers have been finding
น้ำำ��สลััดหลั�กรสช�ติิ creative ways to address the trend as well.
Pasta sauce already is well represented in the plant-based space,
Twice churned น้ำำ��สลััดจ�ก Kraft ม�ใน้ำรสช�ติิ Bistro Bacon Ranch especially tomato-based sauces. But that did not stop plant-based
ผลัิติจ�ก ครีมสดๆ แลัะเบคอน้ำแท้้ๆ ingredients—such as cauliflower, kale, and chickpeas—from moving in.
Mizkan America’s Ragu Simply Garlic Parmesan Pasta Sauce with
Kraft Indulgence Bacon Ranch Dressing
Source: Walmart Cauliflower has half the fat and calories of Ragu’s Classic Alfredo Sauce.
Bertolli Cauliflower and Milk Creamy Alfredo Sauce (another Mizkan brand)
น้ำำ��สลััดย้้อน้ำอดีติก็กลัับม�ได้รับคว�มสน้ำใจ เช่น้ำ Market Reserve also uses milk and cauliflower to halve the fat and calorie content.
Dressing จ�ก Marie’s ใน้ำรูปแบบของ Smoked Black Pepper Caesar leveraged “protein from vegetables” with its whole bean ingredients.
Campbell Soup’s Prego Farmers Market Chickpea and Kale Sauce
ท้ี�พััฒน้ำ�จ�กสูติรดั�งเดิม น้ำอกจ�กน้ำี� ผลัไม้ก็เป็น้ำส่วน้ำผสมท้ี�น้ำ่�สน้ำใจ เช่น้ำ Fuji Elsewhere, cauliflower disrupted the hummus market with products such
Apple Vinaigrette Dressing จ�ก Panera Bread at Home as Lilly’s Keto Cauliflower Hummus with Organic Turmeric.
For that matter, dips were especially welcoming to plant-based
Marie’s Market Reserve Dressing ingredients. Bush’s Best Original Bean Dip moved the popular canned
Source: Marie’s bean brand into dips. A plant-based foods leader, Kite Hill (Lyrical Foods)
used almond milk to create an Almond Milk Yogurt Based Dairy Free Ranch
Dip. Karma Foods Inc. also said its new Good Karma Plant-Based French
Panera Bread at Home Fuji Apple Vinaigrette Dressing
Source: Panera at Home Onion Dip was “nut, soy, and dairy-free.”
Medlie Inc.’s Medlie Veggie Mash Avocado Greens with Collagen
Kraft Heinz เติิมผลัิติภััณฑ์์ใหม่ใน้ำซีีรีส์ Twisted Ranch เช่น้ำ debuted as a “cauliflower-based, spoonable veggie blend boosted with
Twisted Ranch Batch #1022 Garlic Smashed Buffalo Dressing nutrient-dense kale, avocado, and spirulina” and promoted as a dip or
bread topper well-suited for making avocado toast.
โดย้ได้แรงบัน้ำด�ลัใจม�จ�กร้�น้ำอ�ห�ร Twisted Ranch Avocado really caught fire as a “hero ingredient” in 2019, especially in
ใน้ำเมืองเซีน้ำติ์หลัุย้ส์ รัฐมิสซีูรี ซี่�งคลัิปวีดีโอของท้�งร้�น้ำได้รับย้อดวิวถึ่ง dressings and spreads. According to the Innova Market Insights Database,
use of avocado as an ingredient in new sauce, dressing, and spread
34 ลั้�น้ำวิว ภั�ย้ใน้ำ 48 ชั�วโมง products in the US more than doubled between 2017 and 2019.
Examples include GoAvo’s Avocado Spread with Jalapeno as well as
Twisted Ranch Batch #1022 Garlic Smashed Buffalo Dressing
Source: Amazon Stonewall Kitchen’s Lemon and Avocado Oil Aioli. Marzetti Avocado Ranch
Dressing showed how avocado could be put to good use in dressings.
น้ำำ��สลััดท้ี�แสน้ำอร่อย้ อ�จมีเบื�องหลัังเป็น้ำแคลัอรีท้ี�สูง ท้�ง Back to the world of plants, Conagra Brands introduced Healthy Choice
Marzetti จ่งได้พััฒน้ำ� Simply 60 Dressing เปิดติัว Honey Mustard Power Ranch Power Dressing, which featured plant-based ingredients
including cauliflower, white bean, avocado oil, and dill seed.
Vinaigrette ซี่�งมีเพัีย้ง 60 แคลัอรีติ่อหน้ำ่�งหน้ำ่วย้บริโภัค Plant-based ingredients also caught the eye of Kraft Heinz, leading
the food giant to ramp up the plant-based credentials of one of its crown
Honey Mustard Vinaigrette
Source: Marzetti jewels: Heinz Ketchup. Heinz Tomato Ketchup with a Blend of Veggies
28 FOOD FOCUS THAILAND JUL 2020 has a 25% higher vegetable content than the regular product thanks to the

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